Marketing Musings
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While LinkedIn is often considered the go-to platform for B2B marketing, it’s worth taking a closer look at how campaigns are performing on X. Despite many changes, the platform continues to maintain a substantial and active user base. Companies are still investing in their presence on X, recognizing the opportunity to engage with a distinct […]
If you’ve struggled to develop an effective hashtag strategy and are questioning hashtag relevance in your 2025 social media marketing efforts, you’re not alone. But does that mean hashtags are no longer effective? There is growing evidence to suggest that keyword-rich captions are more valuable than hashtags to help reach. Further evidence suggests that the […]
Read More… from How to Use Hashtags in Your Social Media Marketing in 2025
Last week marked back to school for many local schools. That means the sound of zippers closing, lunchboxes snapping shut and school buses rumbling down the street. For kids, it meant the return of early mornings, classroom routines, recess and the excitement of seeing friends they may have missed all summer long. For parents, it […]
Read More… from Enjoy Your Monday Morning Coffee and Let’s Talk About School
It’s competitive out there – the landscape is dotted with hungry organizations targeting your potential customers. Marketing may be what makes the difference between your company losing or gaining those customers. But if you want your content to sway your audience, you need to begin with a smart marketing plan. There is more to marketing […]
Read More… from Want Better Results? It Starts with a Marketing Plan
In today’s competitive landscape, maintaining a strong market position requires a willingness to adopt innovative and evolving marketing strategies. However, this does not imply that traditional marketing approaches have become obsolete; rather, they continue to play a vital role when integrated with digital tactics. Describing the digital marketing landscape as merely saturated would be an […]
Read More… from Traditional Marketing: The Underrated Strategy in a Digital Age
That meat-scented sizzle is already on your mind, isn’t it? While National Fajita Day may not yet be on your calendar, we hope it will be by the time you finish reading this week’s Monday Morning Coffee. Today, August 18, is National Fajita Day, and it’s not too late to plan a fantastic celebration. Maybe […]
Read More… from Monday Morning Coffee: A Sizzling Start With Fajitas
As you develop your content marketing strategy, it is crucial to recognize that today’s consumers increasingly prefer short-form content that delivers information quickly and efficiently. In a fast-paced digital environment, audiences gravitate toward concise, easily digestible messages that respect their limited time and capture their attention immediately. Prioritizing brevity in your content not only aligns […]
Read More… from Short, Sweet and Strategic: Crafting Content for Today’s Consumer
If your goal is to attract new customers, the internet is undoubtedly one of the most effective places to find them. This is a core principle for anyone leveraging digital marketing to grow their business. However, strategies for acquiring those customers are diverse, and identifying the most effective approach for your organization requires strategic consideration […]
Read More… from Results You Can Measure: The Digital Marketing Advantage
If you’ve spent any significant amount of time in the Midwest, you know how unpredictable the weather can be. One day it’s sunny and calm, the next it’s hail, wind or heavy rain. When those storms hit, it’s often your home’s exterior that takes the brunt of the damage. The good news? There’s a trusted […]
Read More… from Monday Morning Coffee With Midwest Homes & Restoration
Whether you’re new to LinkedIn or have had a presence on the platform for years without fully tapping into its potential, now is the time to unlock its strategic value for business growth. More professionals are recognizing LinkedIn for businesses as an essential tool to build brand authority, foster meaningful connections and drive measurable results. […]