Lead Forensics

Marketing Musings

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3 Benefits of Brand Consistency

Consumers today are selective about where they spend their money, but one thing is for certain – when they can easily see a brand’s identity and it speaks to them, they have a higher chance of becoming loyal to your brand. Focusing on brand consistency in your marketing is key to building your connection with […]

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Should TikTok Marketing Still Be a Part of Your Strategy?

Reports are emerging that TikTok, a rising social media star, has “lost its sheen.” According to a recent report, the site has seen a “significant decline in brand engagement.” Does this mean your upcoming TikTok marketing strategy needs to be abandoned? Not necessarily.  It does mean you need to evaluate if TikTok is helping you […]

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Monday Morning Coffee With Dr. Suess

You’ve probably read a few classics by Dr. Seuss. Because of Dr. Seuss, you may always associate the letter “Y” with Young Yolanda Yorgenson standing on a yak’s back. Yelling, of course. Or you might often wonder exactly how ham becomes both green and edible. Blech. Behind all the tongue-tying, rhyming nonsense words, a lot […]

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Video Marketing Is Focused on Short-Form Video in 2024

There is a time and a place for long-form video, but consumers today are more into short-form video, as creators report seeing 2.5 times the engagement with their shorter videos. Being concise – 15 seconds to be exact – is taking video marketing strategies into new territory. Research shows that 85% of viewers prefer a […]

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Make the Most of Instagram Marketing

Instagram provides a visually impactful platform for brands to get their business in front of a larger audience. And given the year-after-year rise in ad spend on this platform, it’s clear there are plenty of reasons to look into Instagram marketing today. Ad revenue grew to $50.58 billion last year, but does that mean your […]

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Monday Morning Coffee With Los Compadres Mexican Restaurant Bar

For this week’s edition of Monday Morning Coffee, don’t forget to bring your sombrero, because we’re taking you south of the border. Located at 815 S Belt Highway, Los Compadres Mexican Restaurant Bar offers some of the best Mexican food in the city of St. Joseph. So, forget your spring break trip to Mexico and […]

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Are You Utilizing PPC Ads as Part of Your Marketing Strategy?

Pay-per-click (PPC) advertising is known as a quick, measurable and trackable form of connecting with audiences, but it’s also an omnichannel tool that can put you ahead of your competition. Did you know that 75% of consumers say ads make it easier to find what they’re looking for? Furthermore, almost 45% of page clicks are […]

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Unexpected Advantages of Facebook Marketing

Facebook is often touted as a great place for marketing if you’re in retail or strictly B2C, but B2B Facebook marketing efforts also gain traction on this platform. Those who have found success say Facebook offers the ability to pinpoint desired B2B audiences and make inroads with them. But what are some of the more […]

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Monday Morning Coffee logo with a cup of coffee and a smartphone in the background.
Monday Morning Coffee With Brown’s Shoe Fit Co.

Your shoe collection says a lot about you. But, with so many options and styles, where can you purchase a shoe that perfectly expresses what you would like to say? Luckily, Saint Joseph is home to one of the most highly personalized shoe stores around, Brown’s Shoe Fit Co. Located at 1403 N Belt Hwy, […]

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Social Media Marketing in 2024

The social media marketing landscape changes over time, but what’s in store for 2024? Will the rise of TikTok continue as it has over the last few years or will it face more controversy and end up being abandoned by many? What about YouTube and Facebook – will they continue to be powerhouses for companies […]

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