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Marketing Musings

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Common Marketing Mistakes That Keep Brands Invisible in a Crowded Market

In today’s crowded marketplace, it’s easy to get lost as competitors are also pushing content across every channel. Rising above the noise often begins with a disciplined focus on consistent, cohesive branding. Building brand recognition, establishing credibility and trust, reinforcing value to consumers, and fostering long-term loyalty are key to your marketing success. While achieving […]

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Monday Morning Coffee: Dutch Bros Is Coming to St. Joseph

If you’re someone who plans your day around your next coffee stop, this news is for you. That’s right, Dutch Bros Coffee is coming to St. Joseph, Missouri, bringing its fan-favorite drinks to the local coffee scene. Dutch Bros has built a loyal following across the country by offering signature drinks, upbeat service and a […]

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What Digital Marketing Can Do For Your Brand in 2026

In the small business world, most people have heard the term digital marketing, but using it effectively is a different story. As marketing continues to evolve, businesses that intentionally implement digital strategies will separate themselves from competitors that rely on guesswork or outdated tactics. In fact, for every $1 spent on digital marketing, small businesses […]

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Don’t Drop the Ball on Your 2026 Marketing

10…9….8…7…Watching the ball drop in Times Square on New Year’s Eve is an American tradition. For well over 100 years, crowds have gathered to watch this universally recognized symbol signal that it’s time to begin anew. Here are a few fun facts you may not know about the ball drop: It began as a 1907 […]

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Monday Morning Coffee With East Hills Cleaners

Picture this: you’re wearing your brand-new, expensive blazer for your important work meeting later on, but on your way out the door, you spill your Monday morning coffee all over the white material. Not good. And you don’t trust your own washing machine to do the trick. What do you do? Well, lucky for you, […]

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Adapting Your B2B Marketing in a Changing Landscape

From AI-driven personalization to the strategic use of video and the integration of select B2C tactics, the B2B marketing landscape has transformed rapidly in recent years—requiring brands to evolve their approach accordingly. As buyer behaviors continue to shift, reaching your audience has grown more complex, but leveraging proven B2C practices can provide valuable insight and […]

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LinkedIn for Businesses: Taking the Right Steps to Improve Engagement

It’s not a stretch to say that when strategies include LinkedIn for businesses, they get some of the best results. While a multi-channel approach is always a good idea, it is integral to include LinkedIn in any B2B marketing plan and there are numerous reasons for this. Generate Leads Do you struggle to build a […]

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Monday Morning Coffee With the Future You

Today, Monday Morning Coffee is all about you. Well, not the you sitting there right now, but the future you. The new you. Maybe you’ve been going about being you all wrong lately. What if you could envision a you in 2026 that takes a different approach? We’re not talking about yet another New Year, […]

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Merry Christmas from the Team at SJC Marketing!

We wish you and your loved ones a merry Christmas and a happy and healthy New Year! We are grateful to you and hope your holidays are filled with time with family and plenty of good fun!     […]

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Content Creation and Thought Leadership: A Symbiotic Relationship

Consumers are highly perceptive and quick to recognize content that is both informative and genuine, which is why leading with thought leadership matters. When your expertise shapes your content creation, you lay the groundwork for increased website traffic and greater brand visibility. Gaining Trust According to a recent report, 86% of consumers say they are […]

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