Marketing Musings
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Artificial intelligence is driving a profound transformation, with its impact already felt across many industries. For professionals in the business world, especially marketers who dedicate themselves to producing original content that fosters genuine human connection, AI can feel both disruptive and uncertain. However, this relationship doesn’t have to be adversarial. The Collaborator Although AI still […]
Read More… from Marketing in the Age of AI: Why Human Creativity Still Matters
The weather is cooling down, and you can’t wait to pull out your favorite jeans and your fluffiest sweater. Sweater weather inspires pumpkin-spiced hot drinks, a few bonfires with s’mores and Friday evenings spent watching high school football. But what if sweater weather also inspires a new approach to marketing? Just like you love to […]
Sports have a way of connecting people. Whether it’s cheering on your favorite team or reminiscing about a legendary player, the love of the game often stretches across generations. For many fans, one of the best ways to hold on to those memories is through sports cards and memorabilia. In St. Joseph, that passion is […]
Facebook has long been a platform where businesses of all sizes showcase their brand value. With highly flexible ad spend options, Facebook Ads has become a staple in marketing strategies, accommodating budgets of all sizes. However, the advantage of Facebook Ads goes beyond affordability. Value isn’t simply about spending less—it’s about achieving meaningful results. What […]
Read More… from Facebook Ads: The Missing Piece in Your Marketing Plan?
A marketing strategy should never remain static. To stay competitive, businesses must continuously evaluate their approach, refine tactics and adapt to evolving consumer expectations. If it has been several years since your company last revisited its marketing strategy, now is the time to reassess and make meaningful adjustments. But how can you tell when a […]
Read More… from How You’ll Know It’s Time to Rethink Your Marketing Strategy
For dog lovers, few things are more rewarding than watching their four-legged companion light up with joy over a delicious treat. Wanting only the best for her rescue dog, Jazzie, Miranda Wright began creating wholesome, homemade treats. What started as a way to spoil her beloved pup soon grew into a business, All That Jazz […]
Read More… from Monday Morning Coffee With All That Jazz Dog Treats
Are you looking to capture the attention of more potential customers? Before you can achieve that goal, your website may need some refining, beginning with one of the most important elements: enhancing the user experience. This doesn’t require overloading your site with flashy features or complex designs intended to impress. In fact, the most effective […]
In past years of social media marketing, heavy use of hashtags was often viewed as a strategy to increase visibility and, in many cases, it was effective. Today, however, algorithms have grown more sophisticated, and research indicates that hashtags now play a much smaller role in content discovery. Instead, factors such as relevance, quality and […]
Read More… from Do Hashtags Still Matter in Social Media Marketing?
It’s fun. It’s a bit random. What, do you need another reason? At SJC Marketing, we hail from various decades, but those of us who emerged from the 80s tend to be a bit loud about it. We’re the last generation that remembers an Internet-free childhood, when we had to go to great lengths to […]
Read More… from Enjoy Your Monday Morning Coffee While You Listen to Your Best 80s Playlist
Looking for proof of LinkedIn’s marketing impact? The platform’s demographics speak for themselves. LinkedIn has established itself as a premier marketing channel, empowering organizations of every size and across every industry to reach key decision-makers, strengthen brand visibility and drive meaningful engagement. Here’s why: The platform has more than a billion users. 50% of those […]
Read More… from Leveraging LinkedIn Marketing For Your Brand