Marketing Musings
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When consumers develop loyalty to your business, it often extends beyond the products or services you provide—they are connecting with your brand’s identity and personality. Achieving this level of success requires a consistent and authentic brand voice. Consistency, however, begins with clarity. Before you can maintain a unified message, you must first define what your […]
Read More… from Brand Voice and Consistency: Gain an Edge Over Your Competition
With nearly 200 social media platforms available today, identifying which channels are most effective for content placement is essential to the success of any social media marketing strategy. The challenge lies in determining where to focus your efforts amid such a wide range of options. Close to 86% of marketers say they receive more brand […]
Read More… from Strategic Content Placement for Stronger Social Media ROI
There’s nothing like music to take the Monday out of a Monday morning. A strum of a guitar, the beat of a drum, or a few chords on a piano can turn the slowest start into inspiration. Music moves us, stirs our thoughts and gives us momentum to face the week ahead. That’s why every […]
Read More… from Monday Morning Coffee: Start The Week On a High Note With Lanham Music
Over the past few decades, the volume of marketing messages people encounter each day has exploded. Yet the length of our days hasn’t changed. The challenge is clear: how do you ensure your marketing efforts are the ones that stand out and resonate with your audience? The answer is professional photography. To start with a […]
Read More… from Why the Best Visual Storytellers Use Professional Photographers
In today’s crowded digital marketplace, every brand is competing for visibility and attention. The constant demand to stand out can feel overwhelming, but it doesn’t have to be an all-consuming struggle. With the right strategy, tools like Google Ads can serve as a powerful advantage—helping your business cut through the noise, reach the right audience […]
You’ve swapped your iced vanilla coffee for a pumpkin spice latte. Your flip flops for boots. And your weekends are much more likely to be football games and leaf raking, rather than hanging at the pool. You’ve even started grabbing a jacket every time you head out the door. The pace of life is quick, […]
Read More… from Let’s Talk About Keeping Pace With Change While We Enjoy Our Monday Morning Coffee
Can summer 2026 be a defining moment for local business marketing strategies? The eyes of the world will be on North America as the biggest global sporting event takes place in June and July next year. Eleven U.S. cities will host, including nearby Kansas City, which means real-time worldwide media exposure for the St. Joe […]
Read More… from Your Marketing Content and the Global Soccer Stage: Driving Local Business Impact
It is important to evaluate all potential platforms when developing your social media marketing strategy. One of the main considerations should be where your target audience invests the most time and attention. While TikTok continues to grow in popularity, it still lags behind other established platforms. The key question to consider is whether short-form video […]
Read More… from Is There Value in TikTok as a Part of Your Social Media Marketing Strategy?
Every year, right around the middle of autumn, the holiday itch begins to beg for a scratch. There’s nothing quite like Christmas music, holiday décor, visiting Santa, festive foods and other seasonal goodies to make your days merry and bright. This year, St. Joseph’s Holiday Mart is coming back to the Civic Arena. On October […]
Read More… from Monday Morning Coffee: Kicking Off the Holidays at the St. Joe Holiday Gift Mart
Artificial intelligence is driving a profound transformation, with its impact already felt across many industries. For professionals in the business world, especially marketers who dedicate themselves to producing original content that fosters genuine human connection, AI can feel both disruptive and uncertain. However, this relationship doesn’t have to be adversarial. The Collaborator Although AI still […]
Read More… from Marketing in the Age of AI: Why Human Creativity Still Matters