Marketing Musings
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Golf. You either love it, hate it, love to hate it, or hate to love it—sometimes all at once. It’s a polished, classy and surprisingly peaceful sport. And honestly, most of us can at least appreciate the beauty, challenge and tradition of the game. Hit the ball into the cup… sounds simple enough, right? Wrong. […]
Not long ago, geofencing was a practice related only to military operations, and later to commercial ranchers locating livestock. But geofencing has grown more accessible and developed into a valuable tool for marketers in industries of all types and for businesses of all sizes. When implemented strategically, geofencing transforms the way you connect with your […]
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If there’s one platform that stands out in B2B, it’s LinkedIn. When decision-makers need to research a potential purchase, they turn to this platform. Is your LinkedIn marketing strategy fine-tuned and ready to make an impact? Statista reports that 86% of B2B marketers use LinkedIn, confirming that the platform was the #1 choice. Furthermore, it […]
Read More… from Top Companies Use LinkedIn Marketing – Here’s Why
A local tradition becomes even more enriching as the 2nd Annual BFIT CrossFit Apple Blossom 5K gears up for action. The Apple Blossom Parade is a St. Joseph tradition dating back to 1924, celebrated every spring. With colorful floats, marching bands, dazzling dancers and enough candy to ensure local dentists stay gainfully employed, the parade […]
Read More… from Let’s Enjoy Some Monday Morning Coffee and Talk About Running With a Purpose
Instagram is one of the original platforms centered around visual content, where photos were once the primary form of communication. As the social media landscape evolves, many other platforms have followed Instagram’s lead, especially with the rise of video-centric offerings. With the increasing demand for visual content, especially short-form video, B2B companies use visuals to […]
Read More… from B2B Marketing and Instagram: Finding the Value in a Traditionally B2C Platform
When it comes to marketing—especially digital marketing—data analytics are key. The landscape is filled with various reporting tools you can leverage, but today, we’re focusing on Google Analytics 4 (GA4). GA4 is a game-changer, offering a more advanced and insightful way to track, analyze and use data for decision-making. By leveraging GA4, businesses can refine […]
Read More… from How to Use GA4 to Drive Your Marketing Strategy
We’re convinced there are two types of people in the world: those who wash their car religiously, and those who continue to drive around with last year’s dirt, hardly able to see through the windshield. Regardless of which camp you fall into, there’s a local business here to help. East Ridge Car Wash, located at […]
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If there was ever any doubt that B2B marketing could flourish on social media, the continued success of organizations across a wide range of industries is clear evidence that it is well worth the investment. What’s more, these results aren’t limited to just one platform. While LinkedIn undeniably dominates the social media landscape for B2B […]
Read More… from Harnessing the Power of Social Media for B2B Marketing Success
Spring is officially here, bringing feelings of renewal, growth and endless possibilities. Birds are chirping, the grass is greener and flowers everywhere are slowly coming to life. Spring is when we appreciate the seasons of the Midwest, as nature shakes off its frost and bursts into vibrant color. Nothing welcomes spring quite like the vibrant […]
When your goal is to surpass the competition and establish your brand as one that deserves both the attention and loyalty of consumers, leveraging video marketing becomes an essential and highly effective strategy. It allows you to create a compelling narrative that resonates with your audience, building stronger connections and elevating your brand’s presence in […]
Read More… from Unlocking the Benefits of Video Marketing for Your Brand