Marketing Musings
What We Write
You know marketing. Or…do you? You might think that marketing is essentially advertising. Or maybe you use it interchangeably with terms like sales or public relations. It’s all essentially the same, right? That’s what we call a common marketing myth-conception. This lisp-inducing term (that we totally just came up with) can be applied to a […]
April is National Volunteer Month, making it the perfect time to take the plunge and get involved with a local organization. Have you been thinking about it for a while? You know volunteering is good for your mental health, helps you invest in your community and expands your social connections. Taking that first step to […]
Read More… from Celebrate National Volunteer Month in April With Monday Morning Coffee
You’ve dabbled. You’ve posted. You’ve even run a few polls, contests and a live Q&A. But have you developed a social media marketing strategy? If you’re shrugging, raising one eyebrow or looking up at the ceiling like the answers might be there, it’s probably safe to say that you haven’t put a whole lot of […]
Competition is fierce in today’s business landscape, making it essential to develop a strong marketing strategy that sets your brand apart from the competition. A well-crafted marketing strategy provides a clear, focused path for your business, serving as a guideline that turns marketing goals into achievable results. Here are some of the key areas you […]
Read More… from A Marketing Strategy Puts Your Business on the Path to Growth
That Monday morning coffee in your hand doesn’t just soothe the soul with its rich and blissful taste—it’s the aroma that truly completes the experience. Scents have a powerful way of setting the tone for our day, evoking memories and creating a sense of comfort in our homes. Today, we’re highlighting a small, downtown St. […]
Read More… from Monday Morning Coffee: A Scented Start to Your Week
Instagram Reels has been around for five years, and in that time, it has become a powerful tool for marketers. For social media users, Reels stand out above other video formats. According to Google Trends, Instagram Reels are shared 24% more than other video formats. But what is the attraction? Here are a few things […]
Read More… from Are You Using Instagram Reels as a Part of Your Social Media Marketing?
Consumers expect brands to demonstrate their value in meaningful ways. It’s no longer enough to simply offer a product or service; businesses must actively engage their audience and build trust through authentic, value-driven interactions. To connect with an audience, brands must prioritize content that speaks directly to customer needs, incorporate interactive elements that foster meaningful […]
Read More… from Check Out the Benefits You Gain from Effective Customer Engagement
As residents of the greater Kansas City area, the all-too-recent heartbreaking loss in February is still leaving a sour taste in our mouths (we’re sorry we had to bring up a sore subject). But the good news? One of the largest college sporting events tips off this week, and we are excited. NCAA March Madness […]
Read More… from Savor Your Monday Morning Brew as March Madness Tips Off
Consumers rely heavily on social media, and not just for entertainment but also for making informed purchasing decisions. The same applies to business leaders who use social platforms to guide smart investment choices for their companies. That’s why effective B2B marketing strategies incorporate a strong social media presence. To get the most out of your […]
Your company’s website is more than just a digital storefront; it’s the hub of your brand’s online presence. It’s where you collect valuable customer data, establish credibility, showcase your expertise and connect with your target audience. A well-designed website positions you as a thought leader in your industry while effectively highlighting your products and services. […]
Read More… from What Makes a Company Website Stand Out (And Why It Matters)