Marketing Musings
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For this week’s edition of Monday Morning Coffee, let’s talk about one of our locally owned, garden-product locations in St. Joseph. Moffet Nursery and Garden Shop offers a large variety of beautiful flowers, trees, shrubs, decorations and more. With many different kinds of plants and other garden products to choose from, Moffet Nursery offers flower […]
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While marketers continue to attempt to gain ground with consumers in an organic fashion, pay-per-click (PPC) advertising can be a vital part of your overall strategy. PPC ads are considered one of the most effective advertising methods to help you reach a larger customer base. Fast and Cost-Effective Do PPC ads cost money? Yes, but […]
It is estimated that a new website is launched every three seconds. And with more than a billion websites currently live, there is intense competition to get yours recognized by potential customers. Website design for businesses is key because a potential customer will begin forming an opinion about your site in roughly 0.05 seconds. Say […]
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I think we can all agree that car troubles can be one of, if not the most, irritating things that we humans have to deal with. Without a reliable vehicle, the days get longer while our patience wanes. We’ve all been there and it stinks. For this week’s edition of Monday Morning Coffee, we’ll be […]
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Generation Z, a group whose ages range from 12 to 27, requires a fresh and authentic marketing approach. This is a generation, like others before it, that demands a more nuanced approach to marketing Gen Z Traits Every generation has a list of stereotypical traits, and businesses are wise to develop content with these traits […]
Coca-Cola’s corporate logo has barely changed since the company was birthed in 1887, but that’s a rare exception. Organizations founded nearly a century later (Apple, Nike, Google, Starbucks) have all undergone more significant branding changes. A company rebrand can bring advantages, especially for evolving companies that have outgrown their image. Many reasons can influence an […]
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Boba Tea is a popular drink that has been around for more than 40 years but continues to position itself as a fun and unique beverage option. On this week’s edition of Monday Morning Coffee, we’ll be highlighting a small yet delicious addition to St. Joseph: Fatbee Café. Located at 5107 N. Belt Highway, this […]
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If someone asked you today what you would compare your marketing strategy to, how would you answer? Maybe you would say it’s like molasses: a bit slow-moving, but the sweet spot is inevitably coming. Or maybe you might compare it to a steam-operated engine that started strong, but ran out of fuel. You may think […]
Read More… from The Biggest Reasons to Outsource Your Marketing Might Surprise You
Some of the best things in life happened by accident. For instance, think about cookies. They are everywhere: whole grocery store aisles are dedicated to cookies, shops exist solely to market cookies and no lunchbox is complete without a sandwich cookie or two. Did you know that the cookie dates back to the 7th century […]
Read More… from Marketing, Milk and Cookies: Why You Might Need to Mix it Up
Summertime is here, and what is summer without the smell of healthy and freshly cut lawn clippings? Having your yard look spick and span is on every summer bucket list, but it is not as easy to achieve as one may think. Your yard doesn’t magically turn into a green, checkered masterpiece simply because Earth […]