Marketing Musings
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That DIY website design template you’re considering comes with a budget-friendly price tag. It’s so reasonably priced that you might be wondering what could possibly outweigh cost considerations. Plenty, it turns out. That low-price solution may be appealing now, but if you were to add up the costs of a lackluster website, they would include […]
Read More… from What the Stats Have to Say About DIY Website Design
April is National Volunteer Month, and we’re guessing you already lend a hand in some great organizations! Maybe you volunteer with a service organization, gather canned goods or used clothing from your friends and neighbors or you’re on a regular shift with your favorite cause. If so, you know this is not only a fantastic […]
Read More… from Monday Morning Coffee Reflections on National Volunteer Month
You likely rely on social media marketing as a key part of your strategy to connect with your audience, using platforms such as Facebook, LinkedIn, Twitter, and TikTok. While engagement is an important goal, you can unlock even greater value by refining and strategically optimizing your approach. Getting the most out of social media marketing […]
Read More… from Maximizing Your Social Media Impact with a Smarter Strategy
The ability of video to engage audiences is well established; however, its effectiveness within a marketing strategy can vary depending on several factors. If your content is not delivering the expected increases in engagement, it may be time to reassess and refine your approach. Overcoming Saturation One of the most significant challenges many brands face […]
Read More… from Stand Out Above the Digital Noise With Your Video Marketing
National Take a Walk in the Park Day is today, March 30. Grab your latte, cappuccino or straight black coffee for a stroll in one of Missouri’s beautiful state parks. With 93 locations across the state, visiting one of the state parks or state historic sites operated by the Missouri State Parks system is the […]
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Are you interested in how other business owners and marketers are leveraging AI? The “B2B Content and Marketing Trends: Insights for 2026” report has just been released, offering valuable insights to help inform and strengthen your B2B marketing strategy and planning for the year ahead. AI’s Role in B2B Marketing What’s new in this report? […]
You’ve invested significant time and effort into driving traffic to your website, so the last thing you want is a design issue that causes visitors to leave before engaging with your content. Unfortunately, many brands make common website design mistakes that not only discourage users but also reduce the likelihood of turning visitors into customers. […]
Read More… from Website Design Mistakes That Impact Traffic and Conversions
Now that winter weather is behind us (we hope), St. Joseph’s pickleball community is shaking the snow off their paddles and heading back outside after a four-month hiatus. Pickleball has grown tremendously in St. Joseph, both as a competitive sport and a casual outing with friends. And on a beautiful spring night, finding an available […]
Read More… from Monday Morning Coffee With a New Pickleball Upgrade
In the sports world, you’ve all heard the phrase “defense wins championships,” right? In basketball, it can be true, but in marketing, defense alone won’t win you anything. The best brands play offense. They take the initiative to level up their strategy, create content with purpose and lead the game instead of reacting to competitors. […]
Read More… from Marketing Madness: Defense Alone DOESN’T Win Championships
It’s easy to believe you know what your audience likes to read, watch or experience. But without a reliable data source to support those ideas, marketing strategies often miss their objectives. The result is misspent dollars in areas like inaccurate market targeting and inefficient spending. Intuition may be your greatest enemy. For example, you notice […]