Marketing Musings
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Do consumers remember a brand only by its logo? This prevailing assumption often leads organizations to focus heavily on the logo itself. While consumers may associate a brand with its visual identity, true brand awareness is built through a broader range of touchpoints and experiences. With a consistent brand presence and a clear understanding of […]
Read More… from It’s Not Just Your Logo: Building Brand Awareness
Search algorithms have always been a mystery. Even before AI became such a large part of search, algorithms were constantly evolving in ways nobody could predict. But there is no doubt that AI is revolutionizing SEO, changing how search engines evaluate content and how businesses compete for visibility. Google’s AI Standouts Two Google products you […]
Fresh-baked bread, dips, quiches, pies and cookies made from scratch. Say no more. That’s just some of the things Bell’s Bakehouse has to offer. In addition to catering and online ordering, they are opening in a new space at 1209 Frederick Avenue in downtown St. Joseph. Bell’s Bakehouse is more than a bakery—it’s a place […]
You’ve practically earned a PhD in search engine optimization (SEO). Now, as you notice AI search taking over Google and other search engines, you may be wondering whether SEO is being targeted for a complete takeover. While AI is certainly changing how people search, it’s just the latest development in an ever-changing digital marketing landscape. […]
It’s harvest season, and farms all over America are pulling in corn, beans and wheat to feed families across the globe. Most of us will do our harvesting at the grocery store or farmer’s market, but there’s something quintessentially American about the harvest season. For those who work in a less seasonal job, aligning marketing […]
As evidenced by our long string of Monday Morning Coffee blog posts featuring local eateries, St. Joseph is home to some absolute restaurant gems. Today, we’re highlighting yet another Joe Town staple and the recipient of KQ2’s 2026 Best of St. Joe Bar & Grill award. That’s right, these guys seriously know what it takes […]
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Most people are familiar with the term “influencer marketing” and have a vague idea of what it is. Some big company sends a popular TikTok creator a huge box full of their products in exchange for reviews, shoutouts and sponsorships. The TikTok creator gets paid for leveraging their platform, and the company gets its products […]
Read More… from Think Influencer Marketing Isn’t For Your Business? Think Again
Content strategies shift regularly, but if 2026 has been defined by anything, it’s that the approach to content related to digital marketing is more centralized. Platforms are no longer being treated as silos; they are connected. While content should be tailored to the unique characteristics and audience expectations of each platform, it is equally important […]
Read More… from Digital Marketing That Works to Help You Reach Your Business Goals
Waffles vs. pancakes is a timeless debate that has divided breakfast lovers for generations. Today, though, we’re putting the spotlight on waffles because every August 24 is National Waffle Day. So, heat up your waffle iron, pour a hot cup of coffee and join us as we take a quick look at the history of […]
Read More… from Enjoy Your Monday Morning Coffee With a Side of Waffles
Most businesses understand the value of digital marketing and recognize the importance of digital advertising. The problem is, “just running ads” doesn’t necessarily help you reach your targets. Successful digital advertising is about putting the right message in front of the right people at the right time. If you’re familiar with digital marketing, you probably […]
Read More… from Facebook Ads vs. Google Ads: How to Know Which is Right for You