Marketing Musings
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Artificial intelligence has evolved significantly since its introduction to content creation. Early adopters encountered limitations, but today, AI plays a role in helping brands optimize their content strategies and anticipate emerging trends. While AI still faces challenges in delivering personalized content, it excels at enabling users to refine their search experiences. Considering research from Forbes […]
Memes represent a unique category of digital content designed for the modern consumer. Concise, easily shareable and highly adaptable to social media platforms, they leverage humor—a universally appealing element—to capture attention and foster engagement. Their widespread use in contemporary marketing strategies is a natural outcome of their effectiveness. Consumers demonstrate a strong preference for content […]
Read More… from Memes in Marketing: A Creative Path to Powerful Engagement
It’s already mid-November. The leaves have fallen, and you can almost feel winter making its approach with each passing breeze. We are a little over a month from the official start of winter, despite the weather’s best attempts to confuse us. Regardless, when that nippy, November chill first bursts onto the scene, odds are…it’s only […]
Read More… from Monday Morning Coffee: Staying Warm This Winter With The Comfort Center
Nobody could have guessed that today, some of the most often spoken names are Alexa and Siri. Whether users are in their car, kitchen, living room or strolling down a sidewalk – voice search is an increasingly useful tool. Your customers and potential customers are also using it to find what organizations like yours have […]
It’s been a long day. You’ve sat through multiple meetings, reviewed and signed off on payroll, spent time coaching one of your sales reps and finally left the office well after dinnertime. Now, you’re perched on your sofa, eating warmed-up leftovers and trying to look through some SEO best practices your assistant found online. As […]
Read More… from Celebrate NO-vember: Saying “No” to the Pitfalls of DIY Marketing
October may have brought us scary movies, pumpkin patches, hayrides and caramel apples, but November has its own charm. It’s the perfect month to start slowing down, savoring the season and making the most of fall before winter sets in. So settle in, get cozy and grab a warm drink while we discuss our autumn […]
Read More… from Monday Morning Coffee: Your Official November Bucket List
When consumers develop loyalty to your business, it often extends beyond the products or services you provide—they are connecting with your brand’s identity and personality. Achieving this level of success requires a consistent and authentic brand voice. Consistency, however, begins with clarity. Before you can maintain a unified message, you must first define what your […]
Read More… from Brand Voice and Consistency: Gain an Edge Over Your Competition
With nearly 200 social media platforms available today, identifying which channels are most effective for content placement is essential to the success of any social media marketing strategy. The challenge lies in determining where to focus your efforts amid such a wide range of options. Close to 86% of marketers say they receive more brand […]
Read More… from Strategic Content Placement for Stronger Social Media ROI
There’s nothing like music to take the Monday out of a Monday morning. A strum of a guitar, the beat of a drum, or a few chords on a piano can turn the slowest start into inspiration. Music moves us, stirs our thoughts and gives us momentum to face the week ahead. That’s why every […]
Read More… from Monday Morning Coffee: Start The Week On a High Note With Lanham Music
Over the past few decades, the volume of marketing messages people encounter each day has exploded. Yet the length of our days hasn’t changed. The challenge is clear: how do you ensure your marketing efforts are the ones that stand out and resonate with your audience? The answer is professional photography. To start with a […]
Read More… from Why the Best Visual Storytellers Use Professional Photographers