Marketing Musings
What We Write
Today, Monday Morning Coffee is all about you. Well, not the you sitting there right now, but the future you. The new you. Maybe you’ve been going about being you all wrong lately. What if you could envision a you in 2026 that takes a different approach? We’re not talking about yet another New Year, […]
We wish you and your loved ones a merry Christmas and a happy and healthy New Year! We are grateful to you and hope your holidays are filled with time with family and plenty of good fun! […]
Read More… from Merry Christmas from the Team at SJC Marketing!
Consumers are highly perceptive and quick to recognize content that is both informative and genuine, which is why leading with thought leadership matters. When your expertise shapes your content creation, you lay the groundwork for increased website traffic and greater brand visibility. Gaining Trust According to a recent report, 86% of consumers say they are […]
Read More… from Content Creation and Thought Leadership: A Symbiotic Relationship
In the movie Elf, Buddy tells the fake Santa Claus at Gimbels, “You smell like beef and cheese.” Well, for today’s Monday Morning Coffee, we can’t think of a better smell. Beef and cheese, among many other delicious things, make the best snacks for events filled with dozens of hungry attendees. And one local business […]
Read More… from Monday Morning Coffee With The Charcuterie Queen
Brands are competing for attention, loyalty and sales in real time – and they are doing it through social media marketing. Billions of users are active on social platforms, making them a direct path to your audience. If your marketing approach doesn’t include integrating social media channels your target audience spends time on, you are […]
Read More… from Your Audience Is on Social Media, Is Your Brand?
With 2026 right around the corner, it’s time to think about your marketing strategy for the new year. Embracing proven concepts and practices is a great way to spark success. For example, have you leaned into paid search? Or you may have fully considered the power of customer referrals. And it may be time to […]
Read More… from A New Approach to Your Marketing Strategy for 2026
There’s something about Christmas movies that evokes a feeling we only get for a few weeks each year. Maybe it’s nostalgia or peace, maybe it’s warmth, togetherness, and gratitude. Whatever it may be, the comfort we feel when the holidays arrive and our favorite seasonal films make their way back onto our screens, is unmatched. […]
It’s been nearly ten years since TikTok came on the scene. Surprised? Social media marketing has a way of outpacing its image, older than you thought. It’s like a celebrity that mysteriously never ages. Yet, Facebook launched its IPO over 15 years ago. If you have yet to create a strategic approach for your social […]
Read More… from Social Media Marketing in 2026: 3 Stats Capture Important Trends
You’ve just finished a website update, and now you’re considering whether you should be updating your content, as well. While staying current with design trends is important, it’s equally critical to focus on your website content. Your content should clearly define and reinforce your brand’s voice while establishing credibility—arguably the most important factor for gaining […]
Read More… from Transform Your Website with Quality Content Updates
There are many ways to connect with consumers, but few are as powerful as storytelling—relatable, emotional, and authentic narratives that video marketing experts recognize as highly effective. While a compelling story can ultimately drive sales, its focus isn’t on pushing product features or benefits. Instead, it engages consumers on a deeper level, tapping into human […]
Read More… from The Power of Storytelling in Video Marketing