Marketing Musings
What We Write
In the small business world, most people have heard the term digital marketing, but using it effectively is a different story. As marketing continues to evolve, businesses that intentionally implement digital strategies will separate themselves from competitors that rely on guesswork or outdated tactics. In fact, for every $1 spent on digital marketing, small businesses […]
Read More… from What Digital Marketing Can Do For Your Brand in 2026
10…9….8…7…Watching the ball drop in Times Square on New Year’s Eve is an American tradition. For well over 100 years, crowds have gathered to watch this universally recognized symbol signal that it’s time to begin anew. Here are a few fun facts you may not know about the ball drop: It began as a 1907 […]
Picture this: you’re wearing your brand-new, expensive blazer for your important work meeting later on, but on your way out the door, you spill your Monday morning coffee all over the white material. Not good. And you don’t trust your own washing machine to do the trick. What do you do? Well, lucky for you, […]
Read More… from Monday Morning Coffee With East Hills Cleaners
From AI-driven personalization to the strategic use of video and the integration of select B2C tactics, the B2B marketing landscape has transformed rapidly in recent years—requiring brands to evolve their approach accordingly. As buyer behaviors continue to shift, reaching your audience has grown more complex, but leveraging proven B2C practices can provide valuable insight and […]
Read More… from Adapting Your B2B Marketing in a Changing Landscape
It’s not a stretch to say that when strategies include LinkedIn for businesses, they get some of the best results. While a multi-channel approach is always a good idea, it is integral to include LinkedIn in any B2B marketing plan and there are numerous reasons for this. Generate Leads Do you struggle to build a […]
Read More… from LinkedIn for Businesses: Taking the Right Steps to Improve Engagement
Today, Monday Morning Coffee is all about you. Well, not the you sitting there right now, but the future you. The new you. Maybe you’ve been going about being you all wrong lately. What if you could envision a you in 2026 that takes a different approach? We’re not talking about yet another New Year, […]
We wish you and your loved ones a merry Christmas and a happy and healthy New Year! We are grateful to you and hope your holidays are filled with time with family and plenty of good fun! […]
Read More… from Merry Christmas from the Team at SJC Marketing!
Consumers are highly perceptive and quick to recognize content that is both informative and genuine, which is why leading with thought leadership matters. When your expertise shapes your content creation, you lay the groundwork for increased website traffic and greater brand visibility. Gaining Trust According to a recent report, 86% of consumers say they are […]
Read More… from Content Creation and Thought Leadership: A Symbiotic Relationship
In the movie Elf, Buddy tells the fake Santa Claus at Gimbels, “You smell like beef and cheese.” Well, for today’s Monday Morning Coffee, we can’t think of a better smell. Beef and cheese, among many other delicious things, make the best snacks for events filled with dozens of hungry attendees. And one local business […]
Read More… from Monday Morning Coffee With The Charcuterie Queen
Brands are competing for attention, loyalty and sales in real time – and they are doing it through social media marketing. Billions of users are active on social platforms, making them a direct path to your audience. If your marketing approach doesn’t include integrating social media channels your target audience spends time on, you are […]
Read More… from Your Audience Is on Social Media, Is Your Brand?