Marketing Musings
What We Write
Short-form video has evolved beyond social media entertainment to become a powerful marketing tool that helps consumers discover products and services that meet their needs. In addition to educating audiences about product value and functionality, video marketing also enables brands to strengthen their image and build stronger connections with consumers. Studies show that 82% of […]
Read More… from Building Stronger Consumer Connections Through Short-Form Video
Refreshing, tasty, fizzy…who doesn’t love a good sip of an ice-cold soda, especially during the summertime? Coke, Pepsi, Dr. Pepper, Sprite, root beer—the list of fan-favorite carbonated drinks goes on and on. But what if someone told you your favorite soda could get an upgrade? A few added ingredients that take it from a refreshing […]
By the time summer rolls around, you’ve probably eaten a few burgers. Maybe a ballpark dog or two. And even if you’re not the one who’s usually minding the grill at your house, you probably know a thing or two about what you like. The same is true of marketing; even if you’re not a […]
Read More… from What a Grill Master Can Teach Us About Marketing
You’re not sure why you did it. Sometimes, you promise things that you regret later, and this is one of them. You told your kids back in March that you would kick off summer with a big cookout. Now the time is closer and your schedule is packed, you are tired and you aren’t really […]
Read More… from Your Marketing Strategy Is Like Planning a Great Cookout
Japanese cuisine is a favorite among many Americans, and Midwesterners are no exception. Fortunately, St. Joseph is home to several spots that do the culture justice, offering tasty, traditional dishes while sharing the flavors and experience of Japan with the local community. Today, we’re highlighting a city favorite: Tomo Japanese Restaurant, a popular hibachi grill […]
Read More… from Monday Morning Coffee With Tomo Japanese Restaurant
Visual content is highly influential, as evidenced by Instagram’s reach of more than 130 million U.S. adults each month. As consumers continue to spend significant time on the platform, Instagram marketing has become an increasingly valuable way for brands to connect with their audiences. With a thoughtful strategy, businesses can leverage Instagram to build awareness […]
Even when you believe you have developed a thorough understanding of your target audience, survey data often reveals new insights. Consumer needs are continually evolving, making it essential to invest time and resources in conducting surveys to inform and strengthen effective marketing strategies. Survey data can be used in many ways, including getting customer feedback […]
Read More… from Use Survey Data to Build Stronger Relationships
It’s Memorial Day, and you may be observing the holiday with a visit to a local cemetery for a flag ceremony or gathering with friends for a barbecue. If you are looking for a deeper appreciation or a fresh way to understand those who have died preserving American freedom and our way of life, here […]
Read More… from Monday Morning Coffee Celebrates Memorial Day With a Few Interesting Facts
The role of your company’s website in driving overall business success has evolved significantly. Today, consumers expect far more from the websites of the brands they trust. So as you approach your redesign, what key elements should you prioritize? Value First In traditional publishing terms, your website should communicate its value proposition “above the fold.” […]
Read More… from Building a Better Website: What You Need to Know Before You Redesign
Clear the runways! A brand-new aviation spectacle is headed to St. Joseph. The Pony Express National STOL is an exhilarating competition where pilots from across the country and beyond will showcase their aircraft’s capabilities in a thrilling display of ultra-short takeoffs and landings. The event takes place May 29-30 at Rosecrans Memorial Airport for the […]
Read More… from Monday Morning Coffee With Pony Express National STOL