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Clear the runways! A brand-new aviation spectacle is headed to St. Joseph. The Pony Express National STOL is an exhilarating competition where pilots from across the country and beyond will showcase their aircraft’s capabilities in a thrilling display of ultra-short takeoffs and landings. The event takes place May 29-30 at Rosecrans Memorial Airport for the […]
Read More… from Monday Morning Coffee With Pony Express National STOL
You know Yoda as a Jedi master with a loose grip on grammar. You may not know that he also knew a few things about marketing. Or it’s possible that Yoda simply knew a few things about life, and what he told Luke Skywalker tended to ring true in a lot of areas. Take a […]
It’s National Eat What You Want Day, and if you’re just waking up to this news…well, you’re welcome. Before you go dig into the leftover chocolate cake for breakfast or grab your keys to head to the closest fast-food restaurant, let’s think about this for just a minute. Sure, it’s freeing to eat whatever you […]
Read More… from Monday Morning Coffee With…Whatever You Want!
Effective business promotion requires a comprehensive approach that explores a variety of channels. While small business marketing strategies often prioritize the largest social media platforms, it is also worth considering whether Pinterest represents a valuable opportunity. YouTube is the second-largest search engine, making it far more than a simple video hosting service. Similarly, although Pinterest […]
Read More… from The Value of Pinterest for Small Business Marketing
You’ve been known to wear your hair in giant cinnamon-roll buns. And you have lost count of how many times you’ve said, “It’s Ahsoka, not Ashoka.” Even still, you may not have identified every possible Star Wars metaphor in your marketing strategy. There’s a big one that should be your starting point: determining the force […]
Read More… from How to Identify The Force in Your Marketing Strategy
Star Wars isn’t just one of the highest-grossing film franchises of all time; it’s also a cultural phenomenon that brings fans together across generations. In honor of the beloved series, today (May 4th) commemorates the iconic line, spoken repeatedly by a variety of key characters, “May the force be with you.” So, Star Wars fans, […]
Read More… from Monday Morning Coffee: May the Fourth Be with You
Facebook and Instagram are two of the most widely used platforms in social media marketing, but determining which will deliver stronger results depends on your specific goals and audience. Instagram began as a photo-sharing application but has since evolved into a highly influential marketing platform. With nearly 70% of individuals aged 18–29 actively using the […]
Read More… from Is Facebook or Instagram (or both) Right for Your Social Media Marketing?
You strive to build trust and you know content marketing is one of the most effective ways to do it. When guided by a clear strategy, you gain brand authority and build a foundation for long-term growth. If there is one component that you need to pay particular attention to, it’s that quality will always […]
Read More… from Get More Engagement With Your Content Marketing
A sense of anticipation fills the air as the new Rolling Hills Library Building is soon to open, promising a vibrant space where stories, ideas and curiosity will soon come to life. The new building located at 400 Mosaic Court on Riverside has been under construction for the past few months. Those who frequently drive […]
Read More… from Monday Morning Coffee: A New Chapter of Our Library Begins
One of the more curious debates in marketing contrasts SEO with PPC, as though they are mutually exclusive strategies. While differences in application may contribute to the ongoing discussion, understanding their distinct roles clarifies their value. SEO typically requires patience to yield results, whereas PPC depends on structured consistency and ongoing optimization. Recognizing these complementary […]