Marketing Musings
What We Write
Can summer 2026 be a defining moment for local business marketing strategies? The eyes of the world will be on North America as the biggest global sporting event takes place in June and July next year. Eleven U.S. cities will host, including nearby Kansas City, which means real-time worldwide media exposure for the St. Joe […]
Read More… from Your Marketing Content and the Global Soccer Stage: Driving Local Business Impact
It is important to evaluate all potential platforms when developing your social media marketing strategy. One of the main considerations should be where your target audience invests the most time and attention. While TikTok continues to grow in popularity, it still lags behind other established platforms. The key question to consider is whether short-form video […]
Read More… from Is There Value in TikTok as a Part of Your Social Media Marketing Strategy?
Every year, right around the middle of autumn, the holiday itch begins to beg for a scratch. There’s nothing quite like Christmas music, holiday décor, visiting Santa, festive foods and other seasonal goodies to make your days merry and bright. This year, St. Joseph’s Holiday Mart is coming back to the Civic Arena. On October […]
Read More… from Monday Morning Coffee: Kicking Off the Holidays at the St. Joe Holiday Gift Mart
Artificial intelligence is driving a profound transformation, with its impact already felt across many industries. For professionals in the business world, especially marketers who dedicate themselves to producing original content that fosters genuine human connection, AI can feel both disruptive and uncertain. However, this relationship doesn’t have to be adversarial. The Collaborator Although AI still […]
Read More… from Marketing in the Age of AI: Why Human Creativity Still Matters
The weather is cooling down, and you can’t wait to pull out your favorite jeans and your fluffiest sweater. Sweater weather inspires pumpkin-spiced hot drinks, a few bonfires with s’mores and Friday evenings spent watching high school football. But what if sweater weather also inspires a new approach to marketing? Just like you love to […]
Sports have a way of connecting people. Whether it’s cheering on your favorite team or reminiscing about a legendary player, the love of the game often stretches across generations. For many fans, one of the best ways to hold on to those memories is through sports cards and memorabilia. In St. Joseph, that passion is […]
Facebook has long been a platform where businesses of all sizes showcase their brand value. With highly flexible ad spend options, Facebook Ads has become a staple in marketing strategies, accommodating budgets of all sizes. However, the advantage of Facebook Ads goes beyond affordability. Value isn’t simply about spending less—it’s about achieving meaningful results. What […]
Read More… from Facebook Ads: The Missing Piece in Your Marketing Plan?
A marketing strategy should never remain static. To stay competitive, businesses must continuously evaluate their approach, refine tactics and adapt to evolving consumer expectations. If it has been several years since your company last revisited its marketing strategy, now is the time to reassess and make meaningful adjustments. But how can you tell when a […]
Read More… from How You’ll Know It’s Time to Rethink Your Marketing Strategy
For dog lovers, few things are more rewarding than watching their four-legged companion light up with joy over a delicious treat. Wanting only the best for her rescue dog, Jazzie, Miranda Wright began creating wholesome, homemade treats. What started as a way to spoil her beloved pup soon grew into a business, All That Jazz […]
Read More… from Monday Morning Coffee With All That Jazz Dog Treats
Are you looking to capture the attention of more potential customers? Before you can achieve that goal, your website may need some refining, beginning with one of the most important elements: enhancing the user experience. This doesn’t require overloading your site with flashy features or complex designs intended to impress. In fact, the most effective […]