Marketing Musings
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Many small business marketing strategies aim to drive more traffic, but that effort often falls short when your website fails to convert visitors into customers. Instead of acting as a powerful advocate for your brand, an outdated site can quickly send users clicking away. A few strategic upgrades or a well-timed redesign can make all […]
Read More… from Small Business Marketing and Your Website: Is It Time to Redesign?
Your content creation efforts are designed to increase engagement with your target audience. You’re consistently producing posts, updates, photos and videos, all crafted to capture the attention of an increasingly distracted audience. However, your goal is not just to create momentary buzz; you want your content to have lasting value. So, let’s talk about evergreen […]
Read More… from Building a Timeless Brand Through Evergreen Content Creation
A great DJ can make or break a wedding, private event or any special occasion. Luckily, St. Joseph has a DJ making your next event one you’ll never forget. Danny Atkins Entertainment has been bringing music, dancing and energy to countless weddings and events across St. Joseph and Kansas City for the past three years, […]
Read More… from Monday Morning Coffee With Danny Atkins Entertainment
Artificial intelligence has evolved significantly since its introduction to content creation. Early adopters encountered limitations, but today, AI plays a role in helping brands optimize their content strategies and anticipate emerging trends. While AI still faces challenges in delivering personalized content, it excels at enabling users to refine their search experiences. Considering research from Forbes […]
Memes represent a unique category of digital content designed for the modern consumer. Concise, easily shareable and highly adaptable to social media platforms, they leverage humor—a universally appealing element—to capture attention and foster engagement. Their widespread use in contemporary marketing strategies is a natural outcome of their effectiveness. Consumers demonstrate a strong preference for content […]
Read More… from Memes in Marketing: A Creative Path to Powerful Engagement
It’s already mid-November. The leaves have fallen, and you can almost feel winter making its approach with each passing breeze. We are a little over a month from the official start of winter, despite the weather’s best attempts to confuse us. Regardless, when that nippy, November chill first bursts onto the scene, odds are…it’s only […]
Read More… from Monday Morning Coffee: Staying Warm This Winter With The Comfort Center
Nobody could have guessed that today, some of the most often spoken names are Alexa and Siri. Whether users are in their car, kitchen, living room or strolling down a sidewalk – voice search is an increasingly useful tool. Your customers and potential customers are also using it to find what organizations like yours have […]
It’s been a long day. You’ve sat through multiple meetings, reviewed and signed off on payroll, spent time coaching one of your sales reps and finally left the office well after dinnertime. Now, you’re perched on your sofa, eating warmed-up leftovers and trying to look through some SEO best practices your assistant found online. As […]
Read More… from Celebrate NO-vember: Saying “No” to the Pitfalls of DIY Marketing
October may have brought us scary movies, pumpkin patches, hayrides and caramel apples, but November has its own charm. It’s the perfect month to start slowing down, savoring the season and making the most of fall before winter sets in. So settle in, get cozy and grab a warm drink while we discuss our autumn […]
Read More… from Monday Morning Coffee: Your Official November Bucket List
When consumers develop loyalty to your business, it often extends beyond the products or services you provide—they are connecting with your brand’s identity and personality. Achieving this level of success requires a consistent and authentic brand voice. Consistency, however, begins with clarity. Before you can maintain a unified message, you must first define what your […]
Read More… from Brand Voice and Consistency: Gain an Edge Over Your Competition