Marketing Musings
What We Write
It’s easy to believe you know what your audience likes to read, watch or experience. But without a reliable data source to support those ideas, marketing strategies often miss their objectives. The result is misspent dollars in areas like inaccurate market targeting and inefficient spending. Intuition may be your greatest enemy. For example, you notice […]
Downtown St. Joseph is home to some of the best food and drink establishments the city has to offer. Today, we’re highlighting a local favorite that has built a loyal following through its great food and welcoming, energetic atmosphere. Jake’s Steakhouse and Sports Bar, located at 620 Edmond Street, combines a full-service bar, crowd-pleasing meals […]
Read More… from Monday Morning Coffee With Jake’s Steakhouse and Sports Bar
Developing a marketing strategy often begins with a sense of uncertainty. Initial brainstorming sessions feel unfocused, with ideas hastily captured in the hope that, through iteration and refinement, a clear and compelling concept will ultimately emerge. But it doesn’t have to be this way. All brands are built on a unique identity upon which you […]
Read More… from Laying the Foundation for a Marketing Strategy
As the calendar turns to March, collegiate basketball fans eagerly anticipate the excitement and intensity of the NCAA tournament. If you are a business owner who struggles to solidify a clear marketing strategy, however, this time of year can bring a different kind of “March Madness.” Instead of the thrill enjoyed by college basketball enthusiasts, […]
Read More… from Leave Marketing Madness Behind With a Solid Playbook
Spring is officially right around the corner. Along with blossoming flowers, warmer weather, the elimination of cabin fever, St. Patrick’s Day, and Easter, spring cleaning sits right at the top of the seasonal “happenings.” Often, as spring serves as a beacon of renewal and revitalization, homeowners adopt the spirit by choosing to clean out the […]
Read More… from Monday Morning Coffee With Junk Box Hauling LLC
If your B2B marketing efforts are losing visibility, it may be time to reassess your strategy and shift toward more targeted, personalized content. Engagement and visibility require capturing the attention of an increasingly saturated audience. This means diversifying your content mix, refining your SEO approach, leveraging video strategically and prioritizing the development of customer trust. […]
Read More… from How Your B2B Content Can Capture Attention in a Crowded Digital Landscape
Fill out your bracket, set your phone to “do not disturb,” and settle in on the couch with some good snacks! It’s time for March Madness, and a quick conversation about how success in marketing mirrors success in the tournament. But first, let’s jump in for some fun facts about March Madness. Did you know… […]
Read More… from Your Marketing Strategy Might Be More Like March Madness Than You Think
“They see me rolling, they hating.” Some of you may be familiar with the early 2000s rap song that made ‘Ridin Dirty’ a cultural phrase. With spring (rolling) up, as the weather gets nicer, it’s a shame to be caught “riding dirty” in your vehicle. Luckily for St. Joseph drivers, there’s a local business with […]
Read More… from Monday Morning Coffee With Next Level Detailing
Pay-per-click (PPC) advertising is a critical component of a comprehensive digital marketing strategy, particularly when integrated with social media. When consumer intent is high, PPC enables brands to cut through the noise and reach audiences with precision, while social media advertising supports ongoing engagement and relationship-building throughout the buyer journey. Capturing attention in today’s crowded […]
Read More… from Driving Results in Your Digital Marketing Through PPC and Social Media Alignment
“Snackable” video marketing content is in high demand. Consumers have shifted further away from long-form content in favor of short videos. Five or six years ago, when TikTok was gaining speed, analysts said short-form video was just a fad. They said it would plateau, but the opposite is true. For example, Instagram Reels is where […]