Marketing Musings
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You’ve invested significant time and effort into driving traffic to your website, so the last thing you want is a design issue that causes visitors to leave before engaging with your content. Unfortunately, many brands make common website design mistakes that not only discourage users but also reduce the likelihood of turning visitors into customers. […]
Read More… from Website Design Mistakes That Impact Traffic and Conversions
Now that winter weather is behind us (we hope), St. Joseph’s pickleball community is shaking the snow off their paddles and heading back outside after a four-month hiatus. Pickleball has grown tremendously in St. Joseph, both as a competitive sport and a casual outing with friends. And on a beautiful spring night, finding an available […]
Read More… from Monday Morning Coffee With a New Pickleball Upgrade
In the sports world, you’ve all heard the phrase “defense wins championships,” right? In basketball, it can be true, but in marketing, defense alone won’t win you anything. The best brands play offense. They take the initiative to level up their strategy, create content with purpose and lead the game instead of reacting to competitors. […]
Read More… from Marketing Madness: Defense Alone DOESN’T Win Championships
It’s easy to believe you know what your audience likes to read, watch or experience. But without a reliable data source to support those ideas, marketing strategies often miss their objectives. The result is misspent dollars in areas like inaccurate market targeting and inefficient spending. Intuition may be your greatest enemy. For example, you notice […]
Downtown St. Joseph is home to some of the best food and drink establishments the city has to offer. Today, we’re highlighting a local favorite that has built a loyal following through its great food and welcoming, energetic atmosphere. Jake’s Steakhouse and Sports Bar, located at 620 Edmond Street, combines a full-service bar, crowd-pleasing meals […]
Read More… from Monday Morning Coffee With Jake’s Steakhouse and Sports Bar
Developing a marketing strategy often begins with a sense of uncertainty. Initial brainstorming sessions feel unfocused, with ideas hastily captured in the hope that, through iteration and refinement, a clear and compelling concept will ultimately emerge. But it doesn’t have to be this way. All brands are built on a unique identity upon which you […]
Read More… from Laying the Foundation for a Marketing Strategy
As the calendar turns to March, collegiate basketball fans eagerly anticipate the excitement and intensity of the NCAA tournament. If you are a business owner who struggles to solidify a clear marketing strategy, however, this time of year can bring a different kind of “March Madness.” Instead of the thrill enjoyed by college basketball enthusiasts, […]
Read More… from Leave Marketing Madness Behind With a Solid Playbook
Spring is officially right around the corner. Along with blossoming flowers, warmer weather, the elimination of cabin fever, St. Patrick’s Day, and Easter, spring cleaning sits right at the top of the seasonal “happenings.” Often, as spring serves as a beacon of renewal and revitalization, homeowners adopt the spirit by choosing to clean out the […]
Read More… from Monday Morning Coffee With Junk Box Hauling LLC
If your B2B marketing efforts are losing visibility, it may be time to reassess your strategy and shift toward more targeted, personalized content. Engagement and visibility require capturing the attention of an increasingly saturated audience. This means diversifying your content mix, refining your SEO approach, leveraging video strategically and prioritizing the development of customer trust. […]
Read More… from How Your B2B Content Can Capture Attention in a Crowded Digital Landscape
Fill out your bracket, set your phone to “do not disturb,” and settle in on the couch with some good snacks! It’s time for March Madness, and a quick conversation about how success in marketing mirrors success in the tournament. But first, let’s jump in for some fun facts about March Madness. Did you know… […]
Read More… from Your Marketing Strategy Might Be More Like March Madness Than You Think