Marketing Musings
What We Write
Connecting with both current and prospective customers is key to business growth. The most effective way to build and maintain those connections is through consistent marketing. Sporadic efforts, such as publishing an occasional blog post or engaging on social media only a few times each month, aren’t enough to help you meet your business goals. […]
Read More… from Don’t Make the Mistake of Inconsistent Marketing in 2026: Here’s Why
AI tools have been around for a few years, and chances are, you’ve already tried a few yourself. They can save time, generate ideas quickly and even offer insights, but here’s the thing: while AI makes marketing easier, it doesn’t replace humans when it comes to creativity, emotional connection and smart strategy. Here’s why: AI […]
Read More… from Why Your Marketing Still Needs Human Talent in an AI-Driven World
Anyone who loves home-cooked food loves a good diner. Well, food lovers, do we have some good news for you. St. Joseph is home to a brand-new diner that’s serving up some of the most delicious, home-cooked meals in town. From burgers to delectable, fresh-baked pies, Tiffany’s Diner is cooking up a full menu for […]
With unprecedented access to data, organizations of all sizes naturally rely on analytics to inform marketing decisions and refine their messaging. Data analytics provide valuable insights into performance, audience behavior and optimization opportunities. But this is only part of the equation. A common marketing misstep occurs when teams become overly focused on metrics and dashboards, […]
In today’s crowded marketplace, it’s easy to get lost as competitors are also pushing content across every channel. Rising above the noise often begins with a disciplined focus on consistent, cohesive branding. Building brand recognition, establishing credibility and trust, reinforcing value to consumers, and fostering long-term loyalty are key to your marketing success. While achieving […]
Read More… from Common Marketing Mistakes That Keep Brands Invisible in a Crowded Market
If you’re someone who plans your day around your next coffee stop, this news is for you. That’s right, Dutch Bros Coffee is coming to St. Joseph, Missouri, bringing its fan-favorite drinks to the local coffee scene. Dutch Bros has built a loyal following across the country by offering signature drinks, upbeat service and a […]
Read More… from Monday Morning Coffee: Dutch Bros Is Coming to St. Joseph
In the small business world, most people have heard the term digital marketing, but using it effectively is a different story. As marketing continues to evolve, businesses that intentionally implement digital strategies will separate themselves from competitors that rely on guesswork or outdated tactics. In fact, for every $1 spent on digital marketing, small businesses […]
Read More… from What Digital Marketing Can Do For Your Brand in 2026
10…9….8…7…Watching the ball drop in Times Square on New Year’s Eve is an American tradition. For well over 100 years, crowds have gathered to watch this universally recognized symbol signal that it’s time to begin anew. Here are a few fun facts you may not know about the ball drop: It began as a 1907 […]
Picture this: you’re wearing your brand-new, expensive blazer for your important work meeting later on, but on your way out the door, you spill your Monday morning coffee all over the white material. Not good. And you don’t trust your own washing machine to do the trick. What do you do? Well, lucky for you, […]
Read More… from Monday Morning Coffee With East Hills Cleaners
From AI-driven personalization to the strategic use of video and the integration of select B2C tactics, the B2B marketing landscape has transformed rapidly in recent years—requiring brands to evolve their approach accordingly. As buyer behaviors continue to shift, reaching your audience has grown more complex, but leveraging proven B2C practices can provide valuable insight and […]
Read More… from Adapting Your B2B Marketing in a Changing Landscape