Marketing Musings
What We Write
In the movie Elf, Buddy tells the fake Santa Claus at Gimbels, “You smell like beef and cheese.” Well, for today’s Monday Morning Coffee, we can’t think of a better smell. Beef and cheese, among many other delicious things, make the best snacks for events filled with dozens of hungry attendees. And one local business […]
Read More… from Monday Morning Coffee With The Charcuterie Queen
Brands are competing for attention, loyalty and sales in real time – and they are doing it through social media marketing. Billions of users are active on social platforms, making them a direct path to your audience. If your marketing approach doesn’t include integrating social media channels your target audience spends time on, you are […]
Read More… from Your Audience Is on Social Media, Is Your Brand?
With 2026 right around the corner, it’s time to think about your marketing strategy for the new year. Embracing proven concepts and practices is a great way to spark success. For example, have you leaned into paid search? Or you may have fully considered the power of customer referrals. And it may be time to […]
Read More… from A New Approach to Your Marketing Strategy for 2026
There’s something about Christmas movies that evokes a feeling we only get for a few weeks each year. Maybe it’s nostalgia or peace, maybe it’s warmth, togetherness, and gratitude. Whatever it may be, the comfort we feel when the holidays arrive and our favorite seasonal films make their way back onto our screens, is unmatched. […]
It’s been nearly ten years since TikTok came on the scene. Surprised? Social media marketing has a way of outpacing its image, older than you thought. It’s like a celebrity that mysteriously never ages. Yet, Facebook launched its IPO over 15 years ago. If you have yet to create a strategic approach for your social […]
Read More… from Social Media Marketing in 2026: 3 Stats Capture Important Trends
You’ve just finished a website update, and now you’re considering whether you should be updating your content, as well. While staying current with design trends is important, it’s equally critical to focus on your website content. Your content should clearly define and reinforce your brand’s voice while establishing credibility—arguably the most important factor for gaining […]
Read More… from Transform Your Website with Quality Content Updates
There are many ways to connect with consumers, but few are as powerful as storytelling—relatable, emotional, and authentic narratives that video marketing experts recognize as highly effective. While a compelling story can ultimately drive sales, its focus isn’t on pushing product features or benefits. Instead, it engages consumers on a deeper level, tapping into human […]
Read More… from The Power of Storytelling in Video Marketing
According to Statista, “Home Alone” is the most-viewed Christmas movie, with 87% of those surveyed saying they had watched Kevin McCallister outsmart the Wet Bandits. And Christmas comedy seems to reign supreme, with “Elf” and “A Christmas Story” coming in second and third. Hallmark may be dishing up one holiday romance after another, but for […]
Read More… from Marketing Secrets Hidden in Your Favorite Christmas Classics
There’s something special about Kansas City when the holidays roll around. Crown Center is elegantly decorated, the lights are glowing and families are out making memories. The holiday spirit is in full swing. And this year, it’s time to take that magic to the next level, because the Hallmark Christmas Experience is back. Every weekend […]
Read More… from Monday Morning Coffee With The Hallmark Christmas Experience
If your social media marketing strategy hasn’t evolved in recent years, now is the time to reassess your approach. Many marketers have continued to depend heavily on organic reach, only to experience diminishing returns. Regardless of the platform, each is designed to prioritize paid content to profitability, making it increasingly difficult for organic posts to […]