Marketing Musings
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To attract and retain consumers, many brands focus on refining the details of the user experience, crafting clear, compelling content and designing visuals that resonate emotionally with their audience. While these elements are essential, it’s equally important not to overlook the technical foundation, particularly webpage load times, which play a critical role in overall user […]
Read More… from The User Experience Advantage: How Page Speed Impacts Consumer Behavior
Changing your perspective on familiar settings is fascinating. It’s why everyone wants the window seat on a plane or why a pair of binoculars can keep a kid entertained. It’s fun to look at things in a different way like looking down from an airplane on the streets you only ever see from the ground. […]
Read More… from Is it Time to Get a New View on Your Marketing?
The weather is beginning to show signs of cooling temperatures, making it the perfect time of year to hit some of St. Joe’s beautiful trails! Walk a couple of miles with a friend on a paved path or pack a bag for a long hike on one of the less-traveled trails. You’ll enjoy an encounter […]
Read More… from Exploring St. Joseph’s Trail Systems While We Enjoy Our Monday Morning Coffee
While LinkedIn is often considered the go-to platform for B2B marketing, it’s worth taking a closer look at how campaigns are performing on X. Despite many changes, the platform continues to maintain a substantial and active user base. Companies are still investing in their presence on X, recognizing the opportunity to engage with a distinct […]
If you’ve struggled to develop an effective hashtag strategy and are questioning hashtag relevance in your 2025 social media marketing efforts, you’re not alone. But does that mean hashtags are no longer effective? There is growing evidence to suggest that keyword-rich captions are more valuable than hashtags to help reach. Further evidence suggests that the […]
Read More… from How to Use Hashtags in Your Social Media Marketing in 2025
Last week marked back to school for many local schools. That means the sound of zippers closing, lunchboxes snapping shut and school buses rumbling down the street. For kids, it meant the return of early mornings, classroom routines, recess and the excitement of seeing friends they may have missed all summer long. For parents, it […]
Read More… from Enjoy Your Monday Morning Coffee and Let’s Talk About School
It’s competitive out there – the landscape is dotted with hungry organizations targeting your potential customers. Marketing may be what makes the difference between your company losing or gaining those customers. But if you want your content to sway your audience, you need to begin with a smart marketing plan. There is more to marketing […]
Read More… from Want Better Results? It Starts with a Marketing Plan
In today’s competitive landscape, maintaining a strong market position requires a willingness to adopt innovative and evolving marketing strategies. However, this does not imply that traditional marketing approaches have become obsolete; rather, they continue to play a vital role when integrated with digital tactics. Describing the digital marketing landscape as merely saturated would be an […]
Read More… from Traditional Marketing: The Underrated Strategy in a Digital Age
That meat-scented sizzle is already on your mind, isn’t it? While National Fajita Day may not yet be on your calendar, we hope it will be by the time you finish reading this week’s Monday Morning Coffee. Today, August 18, is National Fajita Day, and it’s not too late to plan a fantastic celebration. Maybe […]
Read More… from Monday Morning Coffee: A Sizzling Start With Fajitas
As you develop your content marketing strategy, it is crucial to recognize that today’s consumers increasingly prefer short-form content that delivers information quickly and efficiently. In a fast-paced digital environment, audiences gravitate toward concise, easily digestible messages that respect their limited time and capture their attention immediately. Prioritizing brevity in your content not only aligns […]
Read More… from Short, Sweet and Strategic: Crafting Content for Today’s Consumer