Marketing Musings
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Buyers spend only 17% of their time meeting with potential suppliers. This means that brand awareness is happening outside of cold calls and scheduled meetings. Buyers in B2B environments are learning about brands via content and digital engagement, and it’s clear that LinkedIn is a valuable platform for building awareness. Through LinkedIn marketing, buyers gather […]
Read More… from LinkedIn Marketing Is Key for Building Trust in a B2B Strategy
What’s the one thing we’re collectively grateful for once the summer months roll around? Ice cream, pool parties or family vacations? While all of these are amazing summer staples, none compare to the true “hero of summer” for households all across the country: air conditioning. Day to day, you may only notice it after sweating […]
Read More… from Monday Morning Coffee with Schomburg Heating and Cooling, Inc.
Getting to the bottom of what works and what doesn’t in content marketing involves trial and error, poring over analytics and doing consumer research. A six-month study by Search Engine Land shows that custom infographics can significantly boost SEO campaigns. The study of 47 articles posted on a site providing accounting education resources found that […]
Read More… from How Infographics Enhance User Engagement and SEO
Short-form video has evolved beyond social media entertainment to become a powerful marketing tool that helps consumers discover products and services that meet their needs. In addition to educating audiences about product value and functionality, video marketing also enables brands to strengthen their image and build stronger connections with consumers. Studies show that 82% of […]
Read More… from Building Stronger Consumer Connections Through Short-Form Video
Refreshing, tasty, fizzy…who doesn’t love a good sip of an ice-cold soda, especially during the summertime? Coke, Pepsi, Dr. Pepper, Sprite, root beer—the list of fan-favorite carbonated drinks goes on and on. But what if someone told you your favorite soda could get an upgrade? A few added ingredients that take it from a refreshing […]
By the time summer rolls around, you’ve probably eaten a few burgers. Maybe a ballpark dog or two. And even if you’re not the one who’s usually minding the grill at your house, you probably know a thing or two about what you like. The same is true of marketing; even if you’re not a […]
Read More… from What a Grill Master Can Teach Us About Marketing
You’re not sure why you did it. Sometimes, you promise things that you regret later, and this is one of them. You told your kids back in March that you would kick off summer with a big cookout. Now the time is closer and your schedule is packed, you are tired and you aren’t really […]
Read More… from Your Marketing Strategy Is Like Planning a Great Cookout
Japanese cuisine is a favorite among many Americans, and Midwesterners are no exception. Fortunately, St. Joseph is home to several spots that do the culture justice, offering tasty, traditional dishes while sharing the flavors and experience of Japan with the local community. Today, we’re highlighting a city favorite: Tomo Japanese Restaurant, a popular hibachi grill […]
Read More… from Monday Morning Coffee With Tomo Japanese Restaurant
Visual content is highly influential, as evidenced by Instagram’s reach of more than 130 million U.S. adults each month. As consumers continue to spend significant time on the platform, Instagram marketing has become an increasingly valuable way for brands to connect with their audiences. With a thoughtful strategy, businesses can leverage Instagram to build awareness […]
Even when you believe you have developed a thorough understanding of your target audience, survey data often reveals new insights. Consumer needs are continually evolving, making it essential to invest time and resources in conducting surveys to inform and strengthen effective marketing strategies. Survey data can be used in many ways, including getting customer feedback […]
Read More… from Use Survey Data to Build Stronger Relationships