Your blog is an important resource for your target audience to solve problems and challenges, get up-to-date on the latest industry issues and get questions answered. It’s a great way for you to communicate your brand voice and establish yourself as a trusted expert in your field. But if your blog design isn’t providing good user experience, your customers may not keep reading.
Maybe you’ve done all the legwork to create a content calendar, come up with awesome topics and shared them widely on social media. But you still aren’t seeing the results you were looking for with your content. Could your blog design be holding you back? Take a look at a few best practices that are key for your blog design and help your blog shine in all its glory:
Embrace a Small Grid: This is one of the easiest changes you can make that will instantly improve the clean appearance of your blog and make it look organized. It’s a technique that keeps your content readable, no matter what size screen your visitors are using. By contrast, a grid that’s too large will leave visitors losing their place, and it also makes your content look awkward.
Your grid should range between 900px to 1100px, with 1024px landing you right in a sweet spot for the majority of monitors out there.
Use a Blog Card Layout: If you’ve been creating blogs for a while, you likely have hundreds, if not thousands, of entries posted. You need a way to communicate what each blog contains, without flooding your visitors with information. Similar to a baseball card, a blog card layout allows you to offer some basic info about each blog post. Consider a variety of elements, including a featured image, blog title and category, as well as an excerpt and a “read more” button.
Make That Font Readable: It’s time to let go of that marriage to 12-point font. Even if people have perfect eyesight, they still want to read a blog in all the ease and luxury of 17-21px. Consider larger readable font, no matter what device your audience is using.
Include a Big, Splashy Visual: You need an anchor for your blog design, an image that screams, “start reading here.” Use a large enough image to communicate what the blog post is about before your visitor begins reading and to hold visual weight compared to surrounding elements on the page. While some companies choose to expand the image past the boundaries of the grid, others prefer to keep their images contained. Play around with different blog posts and see what works best for you.
If we’ve just whetted your appetite for talking blog design, well … don’t stop there. Contact us at SJC Marketing for an appointment to talk about how to elevate your blog design and make those content posts work harder for you.