Marketing Musings

Your blog design should include key options that make it easy to share on social.
4 Tips for Blog Design That Keeps Your Readers Engaged

Your blog is an important resource for your target audience to solve problems and challenges, get up-to-date on the latest industry issues and get questions answered. It’s a great way for you to communicate your brand voice and establish yourself as a trusted expert in your field. But if your blog design isn’t providing good […]

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Blogging is a great way to build your SEO and develop your reputation as a trusted expert.
The Word of the Week You’ve Eagerly Been Waiting For…Blogging

There are a lot of reasons you could come up with not to blog: it’s too time-consuming, you don’t have a writer on-staff, you don’t want to give away your industry secrets…and the list goes on and on. These might seem like compelling arguments, until you look at what you’re giving up by not blogging. […]

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Your marketing strategy should evolve as trends do, so here are some ideas for 2019.
Looking Ahead to Content Marketing in 2019

Now Is the Time to Look at Your Marketing Strategy for the New Year If you’ve invested any time in content marketing, you know trends come and go. Your marketing strategy should reflect the evolution of these trends if you’re going to keep your brand out in front. So what should you be looking out […]

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Content marketing in the right hands can lead to increased outreach.
Are You Thinking About Outsourcing Your Blog Writing?

Leaving Content Marketing to the Experts Can Improve Your Reach Most organizations see the value in blogging. It moves traffic in their direction and establishes them as a thought leader in their industry. Unfortunately, too many organizations don’t have the time or expertise to see a return on their blogging investments, which is why outsourcing […]

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Flashback Friday, October 26, 2018
Flashback Friday: And Eat Your Veggies, Too!

Wear your jacket. Don’t talk to strangers. Always keep a quarter in your wallet for a pay phone. Your mom had a running list of these, didn’t she? You got irritated as a kid, but as an adult, you found out that she’s pretty smart about that jacket, and it really is better not to […]

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The Importance of Blogging: 6 Reasons Why it Works

Bring Blogs to Your Marketing Strategy There is not one single secret to small business success, every business is unique. However, when two businesses take similar measures in marketing themselves yet one includes blogging, you’re going to see a difference in results. The importance of blogging can’t be understated. According to HubSpot, in the B2B […]

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Lil’ Susie’s Round Up: Lil’ Susie’s Blog About Blogging

  Has your company unleashed the power of blogging? If not, maybe I can change your mind, inspire you and make you say “today is a good day to make our brand even more excellent!” Blogging can provide unique opportunities to connect with your audience on a new level. Here’s why YOU should be blogging: Blogging […]

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Answered: Your Questions on the Importance of Blogging for Your Business

4 Reasons Blogging Should be a Part of Your Strategic Marketing Plan for Growth You can’t overestimate the power or importance of blogging. As a business owner, you may not understand how blogging can impact your company and be a strategic part of your business strategy. So let’s take a look at four reasons blogging […]

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content marketing
How Blogging Can Help Convert Leads as a Critical Part of Your Content Marketing Plan

It Starts With Understanding the Vital Role Blogging Plays in Your Strategic Marketing Plan With multiple social media accounts and a hefty PPC budget, it may seem like blogging is no longer necessary to succeed at content marketing and has little value to your strategic marketing plan. But this is simply not true. Blogging not […]

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Lil' Susie's Round Up
Lil’ Susie’s Round Up: How Long is the Perfect Blog Post?

  We all know blogs are important for a brand, but the length of the post is a pretty common question. “What’s the perfect length?” and “Should my blog be short and sweet?” are valid questions, but I’m here to give you an answer you may not like. Your blog should be as long as […]

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