Understanding your target audience and ensuring they are well-informed about your brand, company culture, mission, and offerings is essential. Social media marketing is a powerful tool to accomplish these goals—and more.
With every purchase, there is a journey behind it. Some of these journeys are incredibly brief, mostly when associated with impulse buys, while others are long and intense with the buyer doing a lot of research before finally making a decision. Social media marketing is one of the ways a buyer weighs purchasing options.
Staying Up to Speed
The majority of consumers make purchases based on what is hip, trendy and popular. According to The 2025 Sprout Social Index, social media is the “epicenter of culture,” which is why 93% of respondents said they use social media to track what is trending.
What does this mean for businesses looking to stand out? In today’s digital landscape, it all comes down to one thing: reputation management through social media. Consumers are more connected than ever—scrolling, searching, and forming opinions long before they make a purchase. Being “chronically online” isn’t just a meme—it’s the new reality. People are diving deep into brand profiles, reading comments, watching videos and deciding if your story aligns with theirs. The question is: Are you showing up in a way that earns their trust and attention?
Learn About Your Demographic’s Wants and Needs
Sprout Social’s report says 91% of business leaders use social media to better understand their customers. Utilizing social media analytics tools equips you to find out more about your target audience’s behaviors and preferences, which is invaluable as you craft content that meets their needs.
Social media can also be the conduit for learning more about what your competitors are doing, the various emerging interests that are important to your social media marketing efforts and what will resonate with your audience and help you create more targeted campaigns.
Improve Lead Generation
It’s estimated that 54% of Gen Z and 47% of Millennials have made at least one purchase directly through TikTok. That’s not just a trend—it’s a clear signal of how deeply integrated social media has become in the consumer journey, especially among younger demographics. TikTok, once considered just an entertainment platform, is now driving real, measurable purchasing behavior.
But it’s not just about impulse buys from viral videos. Social media is increasingly being used as a research tool. In fact, 75% of users actively consume social media marketing to educate themselves before making a purchase decision.
This kind of engagement is powerful. It means your brand’s social media presence is a critical part of the decision-making process. If you’re not leveraging these platforms effectively, you’re not just missing out on visibility—you could be losing out on sales.
You may understand the value of social media marketing but aren’t sure the best approach for your company. Or maybe you simply don’t have the time to manage the social media for your company. Those are great reasons to outsource. When you outsource, you gain access to a dedicated team that stays on top of the trends so you don’t have to. That’s what we offer at SJC Marketing. Contact us to learn more about our approach to bolstering your brand on social media.