Effective business promotion requires a comprehensive approach that explores a variety of channels. While small business marketing strategies often prioritize the largest social media platforms, it is also worth considering whether Pinterest represents a valuable opportunity.
YouTube is the second-largest search engine, making it far more than a simple video hosting service. Similarly, although Pinterest does not rank at the same level, it extends well beyond the scope of a traditional social media platform. It functions as a powerful search engine in its own right.
Users typically come to Pinterest with the intent to discover, plan and gather ideas, positioning it like Google rather than a conventional social network. For businesses offering products or services with strong visual appeal, incorporating Pinterest into a small business marketing strategy can be highly effective.
Go Where the Consumers Go
An estimated 450 million users visit Pinterest each month. More importantly, many are led to make a purchase with 83% clicking the buy button. That should be enough incentive to consider an account for your small business.
A boost in sales is key, but it’s not the only goal for most small business marketing strategies. If you’re trying to drive more traffic to your website, Pinterest has also proven to be a valuable tool for that. Once a user locks onto your product, they click over to your website, where they learn more about its potential value to them. Your Pinterest link can direct them to a blog, a video, a product page or anything you feel is the next logical step in their journey.
Embracing Ads
Pinterest has developed advertising tools that integrate seamlessly with on-platform content. Unlike many online advertisements that can feel intrusive, Pinterest ads are designed to blend into the user experience, creating a more cohesive and organic presentation.
Plus, you can target users who you know will find an interest in what you’re offering. Whether it’s by their behaviors, interests or specific demographics, your ads can be sculpted to land in front of the people who matter most to your campaign.
Let Your Customers Speak
Nothing is more powerful than end users’ testimonials. If one of your small business marketing goals is to build trust, use Pinterest as a platform to post reviews from your customers. Your polished content says a lot about the value you bring as an organization, but adding a review offers the reassurance potential customers need to make the next move.
Like any online platform, navigating all Pinterest has to offer involves a learning curve. But when you partner with SJC Marketing, your campaign gains the knowledge of our experienced marketing team. From building evergreen content to establishing loyalty and trust, let us guide you. Contact us today and let’s get started.