“Snackable” video marketing content is in high demand. Consumers have shifted further away from long-form content in favor of short videos.
Five or six years ago, when TikTok was gaining speed, analysts said short-form video was just a fad. They said it would plateau, but the opposite is true. For example, Instagram Reels is where users spend 35% of their time on the app.
Need more proof that short-form video is here to stay? Consider that YouTube shorts, which were initially seen as an experiment, have now garnered 70 billion-plus daily views. The bulk of consumers say they’re using short-form video to learn about products they’re considering purchasing.
Feed the Need
It’s no secret that today, consumers have shortened attention spans. This shift is largely a rational response to the sheer volume of information competing for their attention at any given moment. As a result, audiences have become highly efficient evaluators, forming judgments about content within the first two to three seconds. In this environment, attention is not merely limited; it is a valuable form of currency.
The desire for instant gratification is a powerful driver of consumer behavior, and brands are increasingly aware of the need to meet this through concise, high-impact content. The growth of 30-second instructional videos highlights this trend, with even ultra-short formats proving capable of making a meaningful impression.
SEO Advantages
SEO continues to be a tool for long-term positive results, but short-form video is also playing a big part in gaining more positive SEO outcomes.
Mobile users, in particular, rely on video marketing content to get immediate answers. They’re on the go and need a quick tip, which is why short content ranks high in search. Brands are taking this to heart, structuring their content to answer specific questions consumers might have.
This type of content is also highly shareable, which is another perk to SEO strategies. Content creators who approach the strategy from all sides, including voice search optimization, are making their content even more relevant.
At SJC Marketing, we have years of experience working with brands to cut through the noise with engaging video content. We create videos that will help your brand shine and prove your value to consumers, so contact us and let’s get started today.