Marketing Musings

Not Just Pros: How Nike Uses Emotional Branding

Social Media Strategies That Incorporate Feedback Help Stretch Brand Engagement Some may say that social media is impersonal and in some ways, it can be. However, because social media has the power to connect people who might otherwise never know each other, brands can use emotional branding to personalize their message. An impactful emotional branding […]

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How Powerful is Emotional Branding?

Tap Into the Power of Your Social Media Marketing Strategy to Connect With Target Audiences Emotions are the electricity that fuels what people are sharing, tweeting and following on social media. How can you tap into those reactions? The answer lies in our ability to integrate emotional branding into our messages. Millions of people have […]

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Is Emotional Branding a Good Move for Your Organization?

Keep Emotional Branding in Your B2C Marketing Strategy When marketing directly to your consumers, your strategy should include emotional branding. Whether your audience is primarily male or female, your product is a big or small purchase, a spur of the moment decision or a consuming choice, emotions play a big role in the decision-making process. […]

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The Art of Emotional Branding: Make Your Consumers Feel It

It’s a fact that the art of shopping has taken over the internet. Window shopping and casual browsing have turned into web surfing and Google searches. Businesses need to stay on top of that growing trend by focusing on what their consumers are looking for, not just supplying them with basic needs. One way to […]

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Emotional Branding the Disney Way

When you think about inspiration for your brand, there’s no better place to look than the empire built by Walt Disney. For nearly 100 years, Disney has been delivering epic material for the world to enjoy. Their brand keeps customers happy with attention to detail unsurpassed technology and unique products that customers relate to. Disney […]

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