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There are a lot of great reasons to rebrand. But there are some questions you need to ask yourself before you decide whether it is right for your company. It is also important to understand everything that is involved with a company rebrand before you begin. With this quick guide, you can get a clear […]
Since their introduction in the 1940s, M&Ms have been inviting consumers to enjoy the confection that “melts in your mouth, not in your hand.” While most kids have tried melting those chocolate buttons just about everywhere (heating vents, hot chocolate and, yes, hands), the brand has managed to woo one generation after another with strategies […]
Read More… from M&Ms Offers Sweet Lessons on Reaching Your Target Audience
When Jonathan and Nancy hunker down in the Byers’ house (we’re talking Stranger Things if you didn’t know), wielding a gun and nail-studded bat, it’s hard to derive any comfort from watching them set the bear trap. It looks incredibly risky, right? Of course, they didn’t know that Steve was going to show up and […]
Market research tells us that images are incredibly powerful; they help attract the interest of people who might not otherwise pay attention to your content. It’s also crucial that a consistent design is the foundation of your brand if you want to have a lasting impact on your audience. How can you make sure your […]
Read More… from Why Consistency Matters for Your Brand Design
The factors that impact your ranking are all included in your search engine optimization (SEO) strategy, but thanks to Google, SEO is never an item you can check off your list as “done.” Its algorithms change often and you should recognize new technology impacting how consumers interact with your website. Here are four trends affecting […]