As you develop your content marketing strategy, it is crucial to recognize that today’s consumers increasingly prefer short-form content that delivers information quickly and efficiently. In a fast-paced digital environment, audiences gravitate toward concise, easily digestible messages that respect their limited time and capture their attention immediately. Prioritizing brevity in your content not only aligns with these evolving consumer behaviors but also significantly enhances engagement and overall campaign success.
Seconds Matter
At SJC Marketing, we know that short-form videos usually perform best when kept to 60 seconds or less, while blog posts typically achieve greater engagement when limited to 1,000 words or fewer. Even traditionally longer formats, such as podcasts, are gaining traction in shorter episodes, reflecting a clear consumer preference for concise, easily consumable content.
Check out these stats:
- While educational content on YouTube can run long, video on social media sites is counted in seconds. The sweet spot is 7 to 15 seconds for TikTok and 15 to 30 seconds for Instagram Reels.
- The average consumer will invest 40 seconds in a blog before looking elsewhere.
- Consumers are big on headlines, as only 2 of 10 read beyond them.
- Facebook posts with the most engagement go no longer than 80 characters.
The list goes on and on, but you get the point – your content marketing strategy needs to consider short-form content and how you can more effectively engage with consumers in a reduced timeframe.
The challenge lies in communicating key information about your company, product, event, or promotion in a way that is both compelling and concise. While achieving this balance is no small task, it is essential—today’s consumers expect clear, engaging messages delivered with efficiency.
Outsourcing Your Content Marketing
Whether we like it or not, consumer attention spans have significantly shortened. In today’s digital landscape, where smartphones offer constant access to instant gratification and continuous stimulation, capturing and maintaining audience attention has become increasingly challenging. The question is—are you prepared to meet that challenge?
At SJC Marketing, we are in touch with what consumers want. We assist companies in many industries with their content marketing and we’re ready to assist you. Contact us and let’s discuss a custom approach to a strategy built around the demands of your target audience.