If there was ever any doubt that B2B marketing could flourish on social media, the continued success of organizations across a wide range of industries is clear evidence that it is well worth the investment. What’s more, these results aren’t limited to just one platform.
While LinkedIn undeniably dominates the social media landscape for B2B marketing, it’s important not to overlook the potential of other platforms like Facebook and Instagram. These channels, often associated with B2C marketing, are also proving to be highly effective for B2B engagement, offering opportunities for businesses to connect with a broader audience and build meaningful relationships. Expanding your B2B presence beyond LinkedIn could unlock new avenues for brand visibility and growth.
Expanding Beyond LinkedIn
Facebook offers advanced ad targeting, which means you can reach a highly segmented audience. Decision-makers in the B2B realm might not do as much networking on Facebook as they do on LinkedIn, but with Facebook’s ad targeting they come into contact with content influential in their purchasing decisions.
Brands also use Instagram and Instagram Reels to put their captivating imagery in front of their target audience. In doing so, B2B companies are succeeding in humanizing their brands, creating a more conducive environment for building stronger B2B relationships.
Getting Results With LinkedIn
With more than a billion registered members, 310 million of which are active monthly users, LinkedIn has earned the right to call itself the world’s largest professional network. LinkedIn shines with B2B audiences because business relationships are its main focus, and roughly 85% of B2B marketers say this channel provides the most value.
Thanks to AI integration, LinkedIn has invigorated B2B marketing efforts. From refining ad targeting to improving content recommendations, AI is making it easier for marketers to build campaigns that resonate. AI is also getting partial credit for an increase in personalization, which is just as important with the B2B audience as it is with B2C.
Is your customer relationship management software AI- and machine learning-enabled? This too can enhance your personalization efforts by helping to create more effective email campaigns and lead-generation strategies.
Video in Your B2B Marketing
Video is a valuable tool in creating connections with your audience. From short-form videos on TikTok to long-form videos on YouTube, brands are getting the word out about their offerings by relying on visual elements that attract more attention.
Wyzowl’s 2025 Video Marketing Report reveals that an impressive 89% of businesses now leverage video as a core component of their marketing strategies, underscoring the growing importance of this dynamic medium in reaching and engaging audiences. This shift highlights how businesses across various industries are recognizing the power of video to effectively communicate their message, boost brand awareness and drive customer engagement.
At SJC Marketing, we have extensive experience working with companies across many industries on their campaigns, from researching the target audience to identifying the best channels to reach them and creating content that matters most to that specific audience. Contact us and let’s talk about getting the word out about what your brand has to offer.