First National Bank and Trust
Rooted in Community and Tradition
SOCIAL MEDIA MANAGEMENT » DIGITAL MARKETING » CONTENT CREATION » GRAPHIC DESIGN
Avoiding Anonymity
The difference between being a solid fixture of the community and becoming part of the backdrop is simple: effective marketing. When First National Bank and Trust realized that its longevity in supporting local families, businesses and farms wouldn’t necessarily translate to market share, they decided to look for a way to increase its brand awareness and digital presence.
In other words, it was time to make some strategic noise. First National Bank and Trust wanted new ways to increase brand awareness and develop a solid digital footprint through new social media campaigns.
Compliance Concerns
For most industries, getting started on social media is a snap. But for those in banking, it represents a potential minefield because of compliance regulations. That’s one of the big reasons why First National Bank and Trust partnered with SJC Marketing to access their extensive experience working with community banks.
SJC developed a strategy to increase brand awareness while finding new opportunities for digital marketing, with engaging and compelling content designed specifically for First National Bank and Trust. SJC Marketing also developed concepts for a brand-new product called ROLL OVER and helped bring market awareness to this new offering.
Take This One to the Bank
There were three main areas SJC marketing focused on to bring increased brand awareness to First National Bank and Trust: Facebook, Instagram and paid Facebook Ads.
The results? Over a 12-month period, First National Bank and Trust enjoyed:
- 129 Facebook page Likes
- 146 New Instagram Followers
- 275 Additional touchpoints with the community
- 998 Facebook Ad Clicks
- 3.35% Click-through Rate
When you partner with an expert in community banking, you get expert-level marketing tailored specifically for your audience.
