Forging Elite Fitness
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This approach worked great, until competitors began imitating the style of BFIT CrossFit. Even though other gyms struggled to mimic the unique mix of camaraderie, fitness and wellness culture that made BFIT unique, it was hard to ensure the customer could see the difference.
BFIT CrossFit partnered with SJC Marketing, a small business marketing firm, to develop a cohesive and consistent brand messaging strategy that would help communicate what made BFIT the ideal fitness company.
It’s Not Just Sweating
BFIT CrossFit is not just another fitness club. It offers varied, high intensity workouts that are adjusted for progression and skill levels. Membership includes more than just workouts, with training and coaching, plus healthy lifestyle education and a celebration of living well.
BFIT was the first CrossFit location in St. Joseph and remains the only accredited CrossFit gym in the area. Trainers are highly skilled, and include Olympic-trained athletes as well as former professional athletes, and each have college degrees and CrossFit certifications.