Pivotal Point Transitional Housing
Because You Knocked and I Answered
Organization Gets New Leadership, Needs New Name and Brand
With a renewed focus on its leadership and efforts in St. Joseph, the transitional housing organization in St. Joseph decided to make an investment in its marketing. Partnering with SJC Marketing, a small business marketing firm gave the group access to creative talent vested in the mission of the organization to produce optimal outcomes.
New Direction Calls for New Marketing Focus – Bring in the Experts
Pivotal Point of St. Joseph was originally established in this market as an extension of Hillcrest Transitional Housing. In an effort to establish its own mission, achieve its own vision and keep funds solely in the St. Joseph market, the Hillcrest Board decided it wanted to establish a separate entity, basically starting over. To do so, the group needed a new name, logo and proof of concept in the market. What better way to engage in this process than to engage SJC Marketing, a marketing strategy agency.
Website Design & Development
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“SJC has been instrumental in re-branding Pivotal Point Transitional Housing. This team of creative minds spent time with us to see the heart of what we do and help us to communicate that to our community. We are very grateful for what they created for us and their continued support to help us be successful. We continue to get compliments on our logo and website.
Through extensive brainstorming sessions, exploratory conversation and design development, the SJC Marketing team developed the company rebranding for Pivotal Point as the organization’s new name. This approach highlighted that the individuals the organization works with are at a pivotal point in their lives and are ready to embrace the challenges presented by the transitional housing program in order to get out of homelessness and into sustainability.
From there, the logo was developed and the website built in order to give the organization a solid presence in the St. Joseph market. As part of the relationship, SJC Marketing continues to serve as a marketing consultant for the Pivotal Point team as they continue to expand and make a difference in the community.”Melissa Frakes, Executive Director Pivotal Point Transitional Housing