Marketing Musings
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Your website is one of more than a billion in existence and, on average, one new site is launched every second of every day. What are you going to do to make yours competitive? Nearly 30% of business today is being conducted online, pointing to the preference of consumers to make their business transactions easy […]
Read More… from Website Design and Your Visitors: Create a Site With Customers in Mind
First impressions are crucial, and for consumers, their first interactions with a brand are usually through the company website. Now is the time to take a step back and take an objective look at your website – is it accurately representing your brand or is it time to rethink your web design? Maybe you ran […]
Read More… from Does Your Web Design Accurately Represent Your Brand?
While web design trends come and go, the majority of people want a browsing experience that is easy to navigate. There is a lot of room for creativity, but your web design should provide clear information and a pleasant encounter with your brand. So what should you make sure to focus on in your web […]
Read More… from Web Design Tips for a Better User Experience
The user experience is crucial today, as company websites serve as the foundation for engagement between the brand and the customer. Anything less than a smooth experience can spoil a potentially long relationship. Effective website design provides security assurances, a streamlined experience, optimized SEO, scalability and much more. While there are best practices that all […]
Read More… from Why Website Design Is More Important Than Ever
Today’s digital landscape is busy, crowded and full of varying elements that compete for consumers’ attention. If you want to cut through the noise and make your website stand out, you have to make web design a top priority. Strongly designed websites enhance user engagement, which means that when they land on your site, they […]
Read More… from Web Design That Invites Your Visitors to Stick Around
When you’re designing a marketing strategy, there are the heavy hitters you likely never forget to include, like content and social media marketing. You wouldn’t miss incorporating a keyword strategy or email marketing. But there’s a great element of any strategy that often gets overlooked: landing pages. Landing pages are a great strategic tool that […]
Best practices in marketing are always evolving and new technology arrives constantly. Nobody knows this better than a web development expert. Staying up-to-date means keeping tabs on consumer preferences and new technology, but there are a handful of foundations that will always be important, including load speed and ease of navigation. Regularly evaluating your website […]
Read More… from Are You Placing a Priority on Web Development?
If it’s been a while since your last website redesign, a few things have probably changed. For instance, you probably already know that most Internet use happens on mobile devices, not desktops. But you may be wondering if blogging is still a thing and whether you need to change anything in your search engine optimization […]
Read More… from 6 Elements for a Successful Website Redesign
Did you know that decreasing the load time of your website by one-tenth of a second can result in major increases in conversion rates? This stat alone is reason enough to revisit your web design and make slight improvements to gain more footing with your target audience. And while almost 75% of web designers will […]
First impressions are everything to consumers. And for most businesses, that first impression is through the company website. Quality web design is visually appealing, easy to navigate, contains the right information in the right places and gives organizations a healthy boost in many areas, not the least of which is sales. Converting Consumers Whether it’s […]
Read More… from What Good Web Design Can Do for Your Company