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Not long ago, geofencing was a practice related only to military operations, and later to commercial ranchers locating livestock. But geofencing has grown more accessible and developed into a valuable tool for marketers in industries of all types and for businesses of all sizes. When implemented strategically, geofencing transforms the way you connect with your […]
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When it comes to marketing—especially digital marketing—data analytics are key. The landscape is filled with various reporting tools you can leverage, but today, we’re focusing on Google Analytics 4 (GA4). GA4 is a game-changer, offering a more advanced and insightful way to track, analyze and use data for decision-making. By leveraging GA4, businesses can refine […]
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In today’s digital landscape, it can be difficult for businesses to decipher which channels they should focus on. With so many options from social media apps and website content to SEO, email marketing, video and more — it seems as though all your competitors are leveraging these avenues. Ideally, your digital marketing strategy should encompass […]
Read More… from The Value of Google Ads As a Part of Your Digital Marketing Strategy
You know marketing. Or…do you? You might think that marketing is essentially advertising. Or maybe you use it interchangeably with terms like sales or public relations. It’s all essentially the same, right? That’s what we call a common marketing myth-conception. This lisp-inducing term (that we totally just came up with) can be applied to a […]
Competition is fierce in today’s business landscape, making it essential to develop a strong marketing strategy that sets your brand apart from the competition. A well-crafted marketing strategy provides a clear, focused path for your business, serving as a guideline that turns marketing goals into achievable results. Here are some of the key areas you […]
Read More… from A Marketing Strategy Puts Your Business on the Path to Growth
Consumers expect brands to demonstrate their value in meaningful ways. It’s no longer enough to simply offer a product or service; businesses must actively engage their audience and build trust through authentic, value-driven interactions. To connect with an audience, brands must prioritize content that speaks directly to customer needs, incorporate interactive elements that foster meaningful […]
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You can make yourself crazy running through “what if” scenarios. From natural disasters and the stock market to politics, there are a lot of circumstances that have a potentially massive impact on your life, but over which you have almost zero control. Buy that flood insurance, diversify your stock market and try to not watch […]
Read More… from Why Your Marketing Strategy Requires You to Ask, “What If…?”
It’s time to gear up for March Madness, so here’s your much-anticipated basketball analogy for this month’s deep dive. This fast-moving sport brings a lot to mind because like marketing, it looks like a lot of chaos out on the court, but if you know about basketball, you know there’s a lot of strategy going […]
Read More… from Score a Decisive Win: No Overtime in Marketing
As a small business owner, you know how important it is for your brand to be in front of customers. Yet many small businesses fail to develop a formal marketing plan. This leads to inconsistent marketing that lacks clear goals and results. If this is you, you have another option. Outsourcing your small business marketing […]
Read More… from Why Outsourcing Your Marketing Is the Secret Sauce for Small Businesses
In today’s competitive market, reaching the right audience at the right time is key for marketing success. Geofencing, a location-based marketing strategy, allows you to target your audience with precision by delivering ads, notifications or promotions when they enter a specific geographic area. Whether you’re a local business looking to drive foot traffic or a […]
Read More… from Give Your Business a Competitive Edge With Geofencing