Marketing Musings
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Marketing is difficult, even for some of the world’s biggest brands. You can use all the data and analysis, but ultimately, the people make the decisions. Your well-thought-out commercial flopped? Happens. What about your social media campaign? No traction. We get it. Some of the most reputable companies across the world have fallen victim to […]
Read More… from What Some of the Biggest Marketing Failures Can Teach Us
Maybe you’ve been skeptical of digital marketing from the start. You’ve watched the trends, heard the buzzwords, and wondered if it’s all just hype. You’ve had other priorities, and diving into digital never felt urgent. But here’s the thing—it’s time. And not just because “everyone else is doing it” or because it’s the trendy thing […]
Read More… from 8 Reasons It’s Time to Invest in Digital Marketing
Was it a bad joke on live video? A promotion that failed to read the moment accurately? Or is it something more sinister…like a social media campaign that went wildly off track? Figuring out what killed your marketing mojo can be a challenge. When online orders tank, website traffic goes silent or leads fail to […]
Read More… from Sabotage! Solving the Case of the Marketing Strategy Murderer
Not long ago, geofencing was a practice related only to military operations, and later to commercial ranchers locating livestock. But geofencing has grown more accessible and developed into a valuable tool for marketers in industries of all types and for businesses of all sizes. When implemented strategically, geofencing transforms the way you connect with your […]
Read More… from Tap Into the Power of Location With Geofencing
When it comes to marketing—especially digital marketing—data analytics are key. The landscape is filled with various reporting tools you can leverage, but today, we’re focusing on Google Analytics 4 (GA4). GA4 is a game-changer, offering a more advanced and insightful way to track, analyze and use data for decision-making. By leveraging GA4, businesses can refine […]
Read More… from How to Use GA4 to Drive Your Marketing Strategy
In today’s digital landscape, it can be difficult for businesses to decipher which channels they should focus on. With so many options from social media apps and website content to SEO, email marketing, video and more — it seems as though all your competitors are leveraging these avenues. Ideally, your digital marketing strategy should encompass […]
Read More… from The Value of Google Ads As a Part of Your Digital Marketing Strategy
You know marketing. Or…do you? You might think that marketing is essentially advertising. Or maybe you use it interchangeably with terms like sales or public relations. It’s all essentially the same, right? That’s what we call a common marketing myth-conception. This lisp-inducing term (that we totally just came up with) can be applied to a […]
Competition is fierce in today’s business landscape, making it essential to develop a strong marketing strategy that sets your brand apart from the competition. A well-crafted marketing strategy provides a clear, focused path for your business, serving as a guideline that turns marketing goals into achievable results. Here are some of the key areas you […]
Read More… from A Marketing Strategy Puts Your Business on the Path to Growth
Consumers expect brands to demonstrate their value in meaningful ways. It’s no longer enough to simply offer a product or service; businesses must actively engage their audience and build trust through authentic, value-driven interactions. To connect with an audience, brands must prioritize content that speaks directly to customer needs, incorporate interactive elements that foster meaningful […]
Read More… from Check Out the Benefits You Gain from Effective Customer Engagement
You can make yourself crazy running through “what if” scenarios. From natural disasters and the stock market to politics, there are a lot of circumstances that have a potentially massive impact on your life, but over which you have almost zero control. Buy that flood insurance, diversify your stock market and try to not watch […]
Read More… from Why Your Marketing Strategy Requires You to Ask, “What If…?”