Marketing Musings
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In today’s crowded marketplace, it’s easy to get lost as competitors are also pushing content across every channel. Rising above the noise often begins with a disciplined focus on consistent, cohesive branding. Building brand recognition, establishing credibility and trust, reinforcing value to consumers, and fostering long-term loyalty are key to your marketing success. While achieving […]
Read More… from Common Marketing Mistakes That Keep Brands Invisible in a Crowded Market
In the small business world, most people have heard the term digital marketing, but using it effectively is a different story. As marketing continues to evolve, businesses that intentionally implement digital strategies will separate themselves from competitors that rely on guesswork or outdated tactics. In fact, for every $1 spent on digital marketing, small businesses […]
Read More… from What Digital Marketing Can Do For Your Brand in 2026
10…9….8…7…Watching the ball drop in Times Square on New Year’s Eve is an American tradition. For well over 100 years, crowds have gathered to watch this universally recognized symbol signal that it’s time to begin anew. Here are a few fun facts you may not know about the ball drop: It began as a 1907 […]
With 2026 right around the corner, it’s time to think about your marketing strategy for the new year. Embracing proven concepts and practices is a great way to spark success. For example, have you leaned into paid search? Or you may have fully considered the power of customer referrals. And it may be time to […]
Read More… from A New Approach to Your Marketing Strategy for 2026
According to Statista, “Home Alone” is the most-viewed Christmas movie, with 87% of those surveyed saying they had watched Kevin McCallister outsmart the Wet Bandits. And Christmas comedy seems to reign supreme, with “Elf” and “A Christmas Story” coming in second and third. Hallmark may be dishing up one holiday romance after another, but for […]
Read More… from Marketing Secrets Hidden in Your Favorite Christmas Classics
Many small business marketing strategies aim to drive more traffic, but that effort often falls short when your website fails to convert visitors into customers. Instead of acting as a powerful advocate for your brand, an outdated site can quickly send users clicking away. A few strategic upgrades or a well-timed redesign can make all […]
Read More… from Small Business Marketing and Your Website: Is It Time to Redesign?
Memes represent a unique category of digital content designed for the modern consumer. Concise, easily shareable and highly adaptable to social media platforms, they leverage humor—a universally appealing element—to capture attention and foster engagement. Their widespread use in contemporary marketing strategies is a natural outcome of their effectiveness. Consumers demonstrate a strong preference for content […]
Read More… from Memes in Marketing: A Creative Path to Powerful Engagement
It’s been a long day. You’ve sat through multiple meetings, reviewed and signed off on payroll, spent time coaching one of your sales reps and finally left the office well after dinnertime. Now, you’re perched on your sofa, eating warmed-up leftovers and trying to look through some SEO best practices your assistant found online. As […]
Read More… from Celebrate NO-vember: Saying “No” to the Pitfalls of DIY Marketing
In today’s crowded digital marketplace, every brand is competing for visibility and attention. The constant demand to stand out can feel overwhelming, but it doesn’t have to be an all-consuming struggle. With the right strategy, tools like Google Ads can serve as a powerful advantage—helping your business cut through the noise, reach the right audience […]
Can summer 2026 be a defining moment for local business marketing strategies? The eyes of the world will be on North America as the biggest global sporting event takes place in June and July next year. Eleven U.S. cities will host, including nearby Kansas City, which means real-time worldwide media exposure for the St. Joe […]
Read More… from Your Marketing Content and the Global Soccer Stage: Driving Local Business Impact