Marketing Musings

Your design should dig far below the surface, so that branding communicates what makes you unique.
Does Your Design Capture the Essence of Who You Are?

You could talk about your brand, telling consumers about your values, your voice and even describe your color scheme (it’s cucumber salad green, not iced cucumber green). You might go hoarse trying to describe your personality and which Game of Thrones character your brand is most like. It sounds ridiculous, but it’s what a lot […]

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A graphic designer might add to your marketing budget, but the branding value they bring is without question.
Why Hire a Professional Graphic Designer?

The value of a well-designed website can’t be understated. Given the amount of time consumers put into doing their research about services and products online, your website has to stand above the others, and this means plenty of focus on the right design to capture their attention and keep it. There are many programs out […]

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A good logo design sends a message about your values and who you are as a company.
5 Critical Elements of Logo Design

Your logo design is just one element of your branding, but it carries a lot of the weight when it comes to recognizability and communicating what you’re all about. We designed a new logo for FSB, a community bank, that helped them see a great return on their marketing investment that you really need to […]

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Your logo design should be both memorable and communicate your brand message.
6 Reasons It’s Time for a New Logo Design

Has your logo become invisible to you? Maybe you’ve seen it at the top of the letterhead, across your website and on every other piece of communication for so many years that you fail to see it anymore. If that’s the case, it’s time to consider your logo design and whether it’s time for a […]

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With improved white space management, your infographic design will have better flow.
3 Steps to Infographic Design That Stands Out

In their best form, infographics are an artistic, effective and clear way of putting information in front of your target audience. Infographic designs are definitely proving to be more in demand as audiences are presented with data all day long on their smartphones, tablet computers and desktops — they need an easy way to absorb […]

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Poor form design can wreck an otherwise-great user experience. Try these tips to create better forms.
5 Ways to Improve User Experience With Good Form Design

You just want access to a coupon code, or you’re trying to read more than the first two paragraphs of a blog, but you’ve got to fill out a contact form first. You’re trying to convince yourself it’s worth it, but after they ask what your spouse’s occupation is and how many pets you have, […]

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When you have a similar product at a similar price point as your competitors, differentiate with design.
Why Your Business Should Prioritize Design

The role of design has always been important in business, but in recent years the commitment to consistency in design from brands like Target and Starbucks (these people got customers to abandon the words small, medium and large, after all) have elevated consumers’ awareness of good brand design. You could argue that Gap laid the […]

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Visual design for a startup may benefit from adding an element of edginess to differentiate the brand from competitors.
Why Your Startup’s Visual Design Needs an Edge

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Visual design for a startup may benefit from adding an element of edginess to differentiate the brand from competitors.
What Your Visual Design Should Communicate

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Visual design for a startup may benefit from adding an element of edginess to differentiate the brand from competitors.
What a New Logo Design Can Do for Market Awareness

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