Marketing Musings
What We Write
Traditional marketing strategies are still essential, but there are many reasons why so many businesses make digital marketing an integral part of their investment. Most traditional marketing techniques have a solid and important focus on local consumers, but digital marketing can serve the same function while providing a global reach. While many traditional marketing techniques […]
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Pickleball is the world’s fastest-growing sport, and St. Joseph is no exception. At the heart of the local pickleball scene is a group of locals who have taken pickleball from a fun activity to a hobby—and ultimately to a lifestyle. Okay, it’s not quite that extreme. But the Pony Express Pickle Ball Club (PEPC) is […]
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If you’re busy running a small or mid-size business, you may wonder why you should make time for a blog or a video post in an already-packed schedule. Content creation may seem like an extra, something to prioritize when you’ve got some free time (which is never happening, is it?). There are three essential reasons […]
Maybe things are going fairly well with your social media marketing, but a question has been on your mind: should you be more deliberate about balancing organic and paid social media efforts? The answer, of course, is yes, always! Here’s your guide to when each one is most advantageous to your business: Organic Social Media […]
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The Civic Arena is excited to accommodate its new residents: The St. Joseph Goats. The St. Joe Goats played their inaugural 7-1 season in Kansas City, but after reaching an agreement for a three-year contract at the Civic Arena, the Goats are making a home in St. Joe! The Goats are an arena football team, […]
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Imagine you’re slated for a television interview highlighting your business with the local news this afternoon. Did you immediately look down to see what you’re wearing? How fresh is your haircut? You’re probably wishing you could fit in a quick workout or pick up a last-minute lesson on makeup contouring. It’s your chance to make […]
It’s well established that video content is a powerful motivator for consumers, consistently driving engagement and influencing purchasing decisions. However, not all videos are created equal. To generate the desired response—whether it’s increased brand awareness, higher conversion rates or stronger customer loyalty—it’s essential to align your video strategy with your specific business objectives. Effective video […]
Few things are better than ice cream on a beautiful summer day. School is out, summer sports are in full effect and daylight sticks around until after 8 p.m.… that’s how you know it’s officially ice cream season. Ice cream is good all the time—but there’s arguably a season for it. You’re in luck because […]
Google Analytics remains one of the leading web analytics platforms—and for good reason. Millions of organizations rely on it to uncover valuable insights and make data-driven decisions that drive strategic growth. Is your organization leveraging its full potential? Coming to Clarity It’s challenging to make sense of all that is going on through many distribution […]
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Summer is here, and it’s about all you can do to focus on work when your all-inclusive resort vacation is coming up. Instead of fighting all those fun holiday thoughts, why not combine them with a little marketing and get started on your vacation a bit early? It’s time to jump-start vacation season with some […]