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Marketing Musings

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5 Stats That Demonstrate Why Social Media Marketing Could Be Key to Marketing Success

You’ve dabbled. You’ve posted. You’ve even run a few polls, contests and a live Q&A. But have you developed a social media marketing strategy? If you’re shrugging, raising one eyebrow or looking up at the ceiling like the answers might be there, it’s probably safe to say that you haven’t put a whole lot of […]

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A Marketing Strategy Puts Your Business on the Path to Growth

Competition is fierce in today’s business landscape, making it essential to develop a strong marketing strategy that sets your brand apart from the competition.  A well-crafted marketing strategy provides a clear, focused path for your business, serving as a guideline that turns marketing goals into achievable results. Here are some of the key areas you […]

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Are You Using Instagram Reels as a Part of Your Social Media Marketing?

Instagram Reels has been around for five years, and in that time, it has become a powerful tool for marketers. For social media users, Reels stand out above other video formats. According to Google Trends, Instagram Reels are shared 24% more than other video formats. But what is the attraction? Here are a few things […]

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Check Out the Benefits You Gain from Effective Customer Engagement

Consumers expect brands to demonstrate their value in meaningful ways. It’s no longer enough to simply offer a product or service; businesses must actively engage their audience and build trust through authentic, value-driven interactions. To connect with an audience, brands must prioritize content that speaks directly to customer needs, incorporate interactive elements that foster meaningful […]

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Savor Your Monday Morning Brew as March Madness Tips Off

As residents of the greater Kansas City area, the all-too-recent heartbreaking loss in February is still leaving a sour taste in our mouths (we’re sorry we had to bring up a sore subject). But the good news? One of the largest college sporting events tips off this week, and we are excited. NCAA March Madness […]

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Leveraging Social Media for B2B Marketing

Consumers rely heavily on social media, and not just for entertainment but also for making informed purchasing decisions. The same applies to business leaders who use social platforms to guide smart investment choices for their companies. That’s why effective B2B marketing strategies incorporate a strong social media presence. To get the most out of your […]

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What Makes a Company Website Stand Out (And Why It Matters)

Your company’s website is more than just a digital storefront; it’s the hub of your brand’s online presence. It’s where you collect valuable customer data, establish credibility, showcase your expertise and connect with your target audience. A well-designed website positions you as a thought leader in your industry while effectively highlighting your products and services. […]

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Monday Morning Coffee With Fun Run St. Joe

Are you looking for a day packed with fun for kids, groups and families? Look no further than Fun Run St. Joe! This vibrant play center has everything you need for an exciting outing. With a wide range of activities—from thrilling slides and inflatable obstacle courses to bounce houses and more—Fun Run St. Joe is […]

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Why Your Marketing Strategy Requires You to Ask, “What If…?”

You can make yourself crazy running through “what if” scenarios. From natural disasters and the stock market to politics, there are a lot of circumstances that have a potentially massive impact on your life, but over which you have almost zero control. Buy that flood insurance, diversify your stock market and try to not watch […]

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Score a Decisive Win: No Overtime in Marketing

It’s time to gear up for March Madness, so here’s your much-anticipated basketball analogy for this month’s deep dive. This fast-moving sport brings a lot to mind because like marketing, it looks like a lot of chaos out on the court, but if you know about basketball, you know there’s a lot of strategy going […]

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