Marketing Musings
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If there was ever any doubt that B2B marketing could flourish on social media, the continued success of organizations across a wide range of industries is clear evidence that it is well worth the investment. What’s more, these results aren’t limited to just one platform. While LinkedIn undeniably dominates the social media landscape for B2B […]
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Spring is officially here, bringing feelings of renewal, growth and endless possibilities. Birds are chirping, the grass is greener and flowers everywhere are slowly coming to life. Spring is when we appreciate the seasons of the Midwest, as nature shakes off its frost and bursts into vibrant color. Nothing welcomes spring quite like the vibrant […]
When your goal is to surpass the competition and establish your brand as one that deserves both the attention and loyalty of consumers, leveraging video marketing becomes an essential and highly effective strategy. It allows you to create a compelling narrative that resonates with your audience, building stronger connections and elevating your brand’s presence in […]
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In today’s digital landscape, it can be difficult for businesses to decipher which channels they should focus on. With so many options from social media apps and website content to SEO, email marketing, video and more — it seems as though all your competitors are leveraging these avenues. Ideally, your digital marketing strategy should encompass […]
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If it were possible to pass a taco through the Internet, you know you’d be holding one right now. That’s because everyone loves tacos, and it would make what Monday Morning Coffee is about to discuss so much more…tasty. Your marketing should be like building a good taco. You should feel free to step away […]
When a decision-maker at a company makes a purchase, much of the decision was in motion before they ever contacted the seller. Time was spent researching, reading blogs, comparing products and trying to assess which was most reliable and cost-efficient. This period, this analysis that happens before you ever get a chance to sell your […]
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You know marketing. Or…do you? You might think that marketing is essentially advertising. Or maybe you use it interchangeably with terms like sales or public relations. It’s all essentially the same, right? That’s what we call a common marketing myth-conception. This lisp-inducing term (that we totally just came up with) can be applied to a […]
April is National Volunteer Month, making it the perfect time to take the plunge and get involved with a local organization. Have you been thinking about it for a while? You know volunteering is good for your mental health, helps you invest in your community and expands your social connections. Taking that first step to […]
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You’ve dabbled. You’ve posted. You’ve even run a few polls, contests and a live Q&A. But have you developed a social media marketing strategy? If you’re shrugging, raising one eyebrow or looking up at the ceiling like the answers might be there, it’s probably safe to say that you haven’t put a whole lot of […]
Competition is fierce in today’s business landscape, making it essential to develop a strong marketing strategy that sets your brand apart from the competition. A well-crafted marketing strategy provides a clear, focused path for your business, serving as a guideline that turns marketing goals into achievable results. Here are some of the key areas you […]
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