Marketing Musings
What We Write
I think we can all agree that car troubles can be one of, if not the most, irritating things that we humans have to deal with. Without a reliable vehicle, the days get longer while our patience wanes. We’ve all been there and it stinks. For this week’s edition of Monday Morning Coffee, we’ll be […]
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Generation Z, a group whose ages range from 12 to 27, requires a fresh and authentic marketing approach. This is a generation, like others before it, that demands a more nuanced approach to marketing Gen Z Traits Every generation has a list of stereotypical traits, and businesses are wise to develop content with these traits […]
Coca-Cola’s corporate logo has barely changed since the company was birthed in 1887, but that’s a rare exception. Organizations founded nearly a century later (Apple, Nike, Google, Starbucks) have all undergone more significant branding changes. A company rebrand can bring advantages, especially for evolving companies that have outgrown their image. Many reasons can influence an […]
Read More… from Is it Time for a Rebrand to Stay Relevant and Target Growth?
Boba Tea is a popular drink that has been around for more than 40 years but continues to position itself as a fun and unique beverage option. On this week’s edition of Monday Morning Coffee, we’ll be highlighting a small yet delicious addition to St. Joseph: Fatbee Café. Located at 5107 N. Belt Highway, this […]
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If someone asked you today what you would compare your marketing strategy to, how would you answer? Maybe you would say it’s like molasses: a bit slow-moving, but the sweet spot is inevitably coming. Or maybe you might compare it to a steam-operated engine that started strong, but ran out of fuel. You may think […]
Read More… from The Biggest Reasons to Outsource Your Marketing Might Surprise You
Some of the best things in life happened by accident. For instance, think about cookies. They are everywhere: whole grocery store aisles are dedicated to cookies, shops exist solely to market cookies and no lunchbox is complete without a sandwich cookie or two. Did you know that the cookie dates back to the 7th century […]
Read More… from Marketing, Milk and Cookies: Why You Might Need to Mix it Up
Summertime is here, and what is summer without the smell of healthy and freshly cut lawn clippings? Having your yard look spick and span is on every summer bucket list, but it is not as easy to achieve as one may think. Your yard doesn’t magically turn into a green, checkered masterpiece simply because Earth […]
Humans have always been highly visual, but as technology caught up to the digital demands video requires, consumers have made it clear that their preference for absorbing content focuses largely on videos. It’s no surprise then that video marketing has captured the attention of companies small and large, but getting it right requires understanding your […]
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Getting the word out about your company might seem easy at the surface level, but anyone serious about small business marketing knows there are complexities involved in getting it right. A recent report from Constant Contact titled “Small Business Now: The Current State of SMB Marketing,” lays out some revealing insights that speak to the […]
Read More… from Let’s Talk About Outsourcing Your Small Business Marketing
When we talk about rare things, what comes to mind? Is it finding a four-leaf clover in an endless pasture? Is it winning the lottery or witnessing a blue moon? Nestled in the heart of Avenue City, Missouri, is a grocery and gas station that pumps its customers’ gas for them. This is a place […]
Read More… from Monday Morning Coffee at Avenue City Grocery & Oil Co.