AI has been a major disruptor, but don’t fall victim to relying on it for your content needs.
Though there are benefits to using AI, your content should be originally yours. AI pulls content from other sources online, which negatively impacts your SEO.
AI can’t know all the ins and outs of your audience – only you can tap into their wants and needs and build content that speaks directly to them. Yes, AI is fast, but it’s not original and real-world experiences with customers produce content that resonates with your audience.
Get Personal
Consumers can tell AI-generated content fairly easily because the content doesn’t speak to them on a personal level. Personalization has become a signal of credibility, and not only does it establish trust with your audience, but it also gets rewarded in search.
One way to personalize is to share customer stories. Consumers are highly influenced by the experiences of fellow consumers, so let those stories shine in your SEO. You can cover their challenges, the before-and-after moments, and how they found value in your offerings.
You’re the Expert
You are a thought leader in your industry. When your SEO content features expert commentary, you’re positioning yourself as an authority figure who shares knowledge only you can possess. Your words of experience demonstrate confidence and insight that consumers treasure.
As you consistently share your insights, your audience will see that you can reveal industry trends and unpack challenges in a way that helps to establish a guideline for them to follow. You’re basically shaping their behavior in a way that becomes an answer to their problems.
Just the Facts
One of the biggest pitfalls facing brands that use AI is that they are often putting out incorrect information. Rather than relying on AI to generate your content, use it instead as a way to brainstorm or outline your content and fill it in with original content creation. AI speeds up content creation, but it comes at a cost. An authentic perspective helps make your content genuine, thereby building trust and setting your brand apart from the sea of generic automated content.
If you want a head start on creating original content or building more credible SEO, contact us at SJC. We’ve helped organizations in many industries establish valuable SEO strategies that work.