Are you looking to capture the attention of more potential customers? Before you can achieve that goal, your website may need some refining, beginning with one of the most important elements: enhancing the user experience.
This doesn’t require overloading your site with flashy features or complex designs intended to impress. In fact, the most effective websites deliver experiences that are simple, intuitive and effortless for users to navigate.
Why does user experience matter so much? Because the easier your site is to use, the greater your chances are of driving conversions, increasing customer retention and showcasing your brand in the best possible light.
Where to Aim
Each company is different, which is why narrowing in on what the best user experience looks like will vary from one brand to another. Having said that, some best practices set the foundation for where brands need to aim when trying to create a more usable website:
- Be Clear
The best designs are those that answer the essential questions consumers have, which are generally, “What do you have to offer–and how will it benefit me?” - Speed
How fast is your loading speed? Aim for supersonic, because consumers have notoriously little patience for a slow-loading website. - Navigability
Ever stumble onto a site and it’s so jumbled that you’re having difficulty finding what you need? Flow is incredibly important – you want your visitor to seamlessly navigate your site. - Problem Solving
Your visitors have questions, and sometimes problems, when they come to you. Your website will reveal that you know are in tune with their challenges and your website addresses them.
Ask a Pro
With so many tasks now handled in-house or through a DIY approach, it may seem logical to manage your website design the same way. However, website design trends and user experience best practices evolve rapidly, making it difficult to keep pace without specialized expertise.
To avoid the risk of losing potential long-term customers, it’s wise to partner with experienced professionals who can ensure your website delivers a seamless, engaging experience that reflects your brand at its best.
At SJC Marketing, we make it our mission to stay on top of the latest trends but never rely on fads. Our designers can make your site look inviting, and our content team can ensure your pages are filled with valuable information. This is how we approach creating a user experience that impresses. Contact us and let’s talk about improving your website.