In today’s competitive landscape, maintaining a strong market position requires a willingness to adopt innovative and evolving marketing strategies. However, this does not imply that traditional marketing approaches have become obsolete; rather, they continue to play a vital role when integrated with digital tactics.
Describing the digital marketing landscape as merely saturated would be an understatement. Today’s consumers are inundated with promotional messages across multiple channels—receiving up to ten marketing emails per day on average. Even routine scrolling on social media exposes users to a significant volume of branded content. For instance, marketing posts can comprise up to 15% of a typical user’s Facebook feed.
Cut Through the Noise
Multi-channel marketing remains one of the most effective strategies in the digital space, as distributing content across multiple platforms significantly enhances reach and visibility. However, this approach shouldn’t be limited to digital channels alone. Integrating traditional media into the mix can help break through the noise of an oversaturated market, providing a balanced and impactful marketing presence.
Most of your competitors are highly prioritizing digital channels, and some are only focused on digital. Yet consumers are also absorbed in radio, television, printed publications and billboards. Bypassing all of these channels may be a mistake for your business.
Gain Trust
Many marketing leaders recognize that consumers are experiencing fatigue from the constant barrage of digital advertising. However, a growing perspective suggests that the real issue may lie in consumers’ increasing ability to quickly identify and disregard promotional content. This phenomenon, commonly referred to as “banner blindness,” highlights the challenge marketers face in capturing attention in an environment where audiences tune out conventional digital ads.
Traditional content is tangible, familiar, and the channels themselves have a long-standing reputation that are backed by well-known brands. And because they are less cluttered with marketing content, consumers don’t experience the vulnerable feeling they get when they see digital content.
Your Next Move
So, you’ve got a good handle on the management of your marketing efforts on your social media pages, but you’re not quite sure how to approach traditional marketing methods? We are ready to help.
At SJC Marketing, we bring many skills to the table, including research expertise, strategic insights, content creation and much more. We understand how traditional channels work and the messaging that is best suited to them.
At SJC, we know the power of digital marketing, but we’ve never lost sight of the traction our clients get with traditional marketing. Contact us and let’s discuss the customized approach we’ll take with your strategies and content.