You don’t have to be a household name brand to take advantage of tools and strategies that can make you a small business marketing success story.
You’re probably already invested in various SEO strategies, but have you prioritized local SEO? It helps get your content in search results of users nearby, letting them know that there’s a local solution to their needs.
Using local SEO as part of your small business marketing strategy is a sound approach. It optimizes your presence in your area and helps build brand awareness within your community. The more brand awareness you can generate, the more likely your brand will be top-of-mind when it’s time to make a purchase.
Convert More Locals
When consumers search online, there is a good chance they are already in a position to make a purchase. They may have even done their research and considered different solutions and are now primed to buy. So, when your local SEO strategy pushes your information to these consumers, you’re going to spend less time and energy on nurturing these leads and convert them quickly.
Beating Competitors
In today’s competitive landscape, your organization may be one of many offering similar products or services to local consumers. As consumers search online, proximity plays a significant role in how they choose where to engage. By leveraging local SEO, you can enhance your online presence and appear prominently in location-based search results—giving your organization the visibility needed to stand out and gain a competitive advantage.
Gain Trust/Build Credibility
Before making a purchase, consumers often need to feel confident and impressed by a brand. In many cases, appearing prominently in local search results can be the key to making a good first impression. A core component of effective local SEO is the strategic use of local backlinks, which signal to search engines that your organization is active, credible and engaged within the community. This not only enhances your search rankings but also builds trust and reinforces your brand’s credibility with potential customers.
Cost Effective
When you compare this small business marketing tactic to buying ads, SEO is one of the more cost-effective marketing tools you have in your arsenal. By making a few changes to your SEO strategy, you may find that organic traffic to your site increases quickly.
If you’re ready for more local consumers to find out about your brand, partner with SJC Marketing. Let us create a strategy that is built around making the most of your role as a small, local business serving your community. Contact us and let’s talk about your next move.