First impressions are everything. Was your handshake too weak or too firm? Did you have food in your teeth? Were you underdressed? How about your posture? We can analyze these things endlessly—or we can take steps to make sure we don’t have to worry about them in the first place.
The same goes for your business. In today’s world, a poor business website is like having spinach in your teeth during an important meeting. It’s distracting and it might cost you an opportunity. Your website can make or break a consumer’s perception of your brand and their willingness to do business with you.
So, what does your website say about you?
Credibility
Let’s go back to that first impression—your business website is often the first interaction a potential customer has with your company. If it looks outdated, lacks valuable content, or fails to represent your brand accurately, it might be doing more harm than good.
The data backs this up: 94% of people don’t trust outdated websites, and 75% of users say design influences a business website’s credibility. Simply put, if your site doesn’t look modern and trustworthy, you’re likely falling behind your competitors.
Communication
Your potential customers need to know who you are and what you offer—and your website should make that crystal clear. If it’s hard to navigate or lacks essential information about your products or services, users will get frustrated and move on to someone else.
Think of your business website as your digital storefront. It should educate, inform and guide visitors. No one wants to go on a wild goose chase to find what they’re looking for, so make sure your content is organized, relevant, and easy to access.
Conversions
A well-designed website doesn’t just look good—it works hard. It should guide visitors toward action, whether that’s making a purchase, filling out a form, downloading a resource, or getting in touch.
With the right structure, persuasive copy and clear calls to action, your website can become one of your strongest sales tools. But if it’s outdated or unprofessional, conversions will be the last thing it delivers.
Your business website speaks volumes about your brand—make sure it’s saying the right things. At SJC Marketing, we build strategic, user-friendly websites that help businesses like yours make a great first impression and drive real results. Let’s make your website work for you.