Instagram is one of the original platforms centered around visual content, where photos were once the primary form of communication. As the social media landscape evolves, many other platforms have followed Instagram’s lead, especially with the rise of video-centric offerings.
With the increasing demand for visual content, especially short-form video, B2B companies use visuals to make their messages more engaging, memorable and shareable. The impact of visual storytelling is especially powerful when it comes to educating prospects, demonstrating value and showcasing success stories. As more and more B2B brands utilize the power of Instagram, it’s clear that B2B marketing is becoming more inspiring to its target audience who is influenced by the imagery and videos they see online.
Tell Your Company’s Story
Much can be conveyed in a single image, including your company’s history. Use a montage of images to convey how your company has grown over the years. Do the same to provide a behind-the-scenes look into what makes your company tick.
Why does this matter? Your target audience includes decision-makers tasked with making purchases that impact everyone at their company, and they want to be sure they’re doing the right thing. When you reveal more about your company, you’re giving your target audience a reason to trust you.
It’s also proven that this type of content inspires a higher level of engagement among your followers, creating an online presence that inspires followers to become loyal customers.
Let Your Employees Shine
Your employees are the backbone of your company. They provide personalized services that keep your customers coming back for more, so it is important to highlight what they do at work and provide a little snapshot of their personality.
Creating this “about our staff” atmosphere is another way to bring more of your company culture out into the open and give your viewers a better idea of what they’re getting when they choose to do business with you.
Showcase Your Offerings
Whether you’re a goods-based or service-based company, B2B marketing on Instagram provides a platform for showing off your brand.
Use this opportunity to do anything from an explainer video to a simple product demonstration that answers the questions: What value can you offer me? How can you solve my problems?
The more interactive you can get with your Instagram content, the more you get out of it. Need assistance? Contact us at SJC Marketing. We work with companies on their B2B marketing goals on a daily basis and know firsthand how valuable Instagram and other social media sites can be.