When a decision-maker at a company makes a purchase, much of the decision was in motion before they ever contacted the seller. Time was spent researching, reading blogs, comparing products and trying to assess which was most reliable and cost-efficient. This period, this analysis that happens before you ever get a chance to sell your product, is why blogs for businesses are a good investment.
Today, a B2B transaction is mostly done before contact is made. There is so much information online—but is your business the one providing it?
A blog is a perfect way to make sure that your brand is out in front when research is being done for a B2B purchase. Take a look at the benefits of starting one:
- You’ll Get More Visitors. HubSpot reports that businesses with a blog receive 55% more website traffic than those that don’t have a blog. Posting a blog on your social media platforms gives you a way to say, “Hey, check us out!” and provide a link directly to your site.
- It Improves SEO. Search engine optimization (SEO) determines your ranking on a search engine like Google. It’s a complicated algorithm that favors new content, indexed pages and the inclusion of keywords. A blog is a good way to support the development of new content, improving your ranking on Google and other search engines.
- Expand Your Email Subscriptions. To reach more people via email, you need a strategy for adding contacts. A blog is a great way to make that happen, because you can add a call-to-action (CTA) that invites readers to subscribe. If you produce a blog with valuable information, your contacts are much more likely to click on your email newsletter or promotional emails.
- Develop a Relationship. You’re going to produce a blog that offers value, such as answers to common questions or the solution to a challenge in your industry. Along with that, you’ll choose a conversational tone that is inviting and friendly. These elements all help you build trust with your audience. When it’s time to make an investment for their business, they will think of your company first.
- Expand Awareness of Your Brand. One of the ways blogs for businesses are valuable is their ability to humanize a consumer’s experience in a way that may not be possible otherwise. As you create new blog content and post it on social media, audiences become more aware of your brand and begin to develop positive associations with your brand because of your blog.
- Blogging Has a Snowball Effect. At first, you might just think you’re creating a blog. But now you have something to post on social media that spurs comments and engagement. Then, a particular blog takes off in popularity, so you decide to make an infographic and a video segment about the same topic. As conversations continue to sprout on social media, you realize that there’s a topic you could use to develop a webinar series.
Whether you have experience creating blogs for businesses or this is the first time you’ve considered doing one, SJC Marketing is here to help. We specialize in content marketing and blogging is one of the best tools for cultivating growth. Let us help you get started!