You’re not just launching a marketing strategy. You’re embarking on a critical mission.
It’s like taking your team to space: you’re going into unfamiliar territory and there’s some danger to your business, so you need a solid team behind you.
You need Houston.
The Benefit of a Team
When you consider the role that the team at Johnson Space Center in Houston plays during a space mission, you recognize the value a similar team could offer your business:
Data Driven: A good marketing team is driven by more than just creative, out-of-the-box ideas—though they should offer those, too! A solid approach to marketing is based on a data-based foundation. They understand a variety of marketing elements and how they work together. These include your audience, which types of social media techniques will drive more traffic to your site and even how to include words in your email marketing that get recipients to click on them.
A data-focused approach also provides metrics that help you know whether you’re on the right track. A good team recognizes the subtle hints that things are going the wrong direction and makes adjustments to get things on the right trajectory.
Experienced: The team in Houston has seen more than one space flight, and your marketing team has seen a few adventures, as well. They will have worked with clients across many industries as well as with different sizes of businesses, allowing them to apply solutions they’ve seen work in other settings and supply quick solutions to your most frustrating marketing challenges.
Just like an astronaut doesn’t need to know all of the complex algorithms being used in Houston, your marketing team saves you from needing to be an expert in every area. From Google Analytics to keyword research and search engine optimization (SEO) there are a lot of areas of expertise that a marketing team can bring to your business.
Calm Under Pressure: You’ve seen enough movies to know that it must be a qualification of a job at a Houston desk: you’ve got to be cool and collected, calm under pressure.
Your marketing team should be the same. When a public relations disaster hits or your website traffic suddenly takes a nosedive, you need someone who can walk you through the steps to resolve the crisis.
What’s Your Landing Target?
No space mission leaves Earth without knowing where they hope to end up.
Your marketing strategy should also have a clear destination, with markers along the way to make sure you’re on the right path. Consider what you may want to accomplish. It may be one of the following, which are some of the more common marketing missions:
Social Media Presence: Maybe you’re on social media, but you feel like you’re always trailing your competitors or you have a haphazard approach that isn’t getting you any traction. Many companies in your situation benefit from identifying which platform your audiences use, as well as which types of posts are most likely to engage them.
Brand Awareness: Getting your brand name seen and heard can be a challenge in a noisy market. How do you avoid your audience scrolling right past you? From improving your SEO to determining where some paid ads might be beneficial, your marketing team can help your brand become top-of-mind among those who should be your customers.
Rebrand: This may be the marketing journey that most closely resembles hurtling yourself through space. If you’ve recently undergone a merger or acquisition, or if your business has launched a new revenue center that significantly changes what your company does, it may be time to do a complete overhaul on your branding.
This is not an adventure that should be undertaken without serious consideration. A marketing team will talk you through whether the changes you are undergoing warrant a full rebrand.
If it is evident that it’s time to refresh your brand, the advantages of working with an experienced marketing team will quickly become clear. From capturing your values and story in your brand identity to organizing a coordinated roll-out, you’ll see a strategic approach.
It’s More Than a Launch
A marketing team like SJC Marketing does much more than just organize your launch and then let you figure it out on your own. Like the Johnson Space Center in Houston, we’re with you every step of the way.
Wondering what you can expect when you work with SJC?
The first step is always just a conversation. We want to hear about your company and where you’re headed. We’ll chat about how SJC offers some advantages to help you get there faster.
We’ve already got some ideas to make this upcoming adventure something to get excited about! Contact us today to get started on launching your marketing strategy.