Whether you’re camera-shy or simply unaware of how impactful and accessible video marketing can be—even for small businesses—it might be a strategy you haven’t explored yet. That’s where SJC Marketing comes in. We’re here to guide you through the process, help you feel confident in your decision to invest in video, and walk you through what to expect as you get started. But first, let’s talk about why video matters:
Your Competitors are Using it: Wyzowl reports that in 2025, 89% of companies used video as a marketing tool.
It’s Not Just You: The same report found that among those who didn’t use video marketing, the most common reason was not knowing where to start.
And That’s Okay Because… Among those who use video, only about half try to take a DIY approach. The other half enlist outsourced help. In other words, you don’t need to know where to start.
Why It’s Worth It: A whopping 93% of marketers reported that video marketing produced a positive return on investment. This return on investment was measured in a variety of ways, from likes and shares to bottom line sales (30%). Approximately 49% quantified return on investment based on lead generation.
Video is also a great format for making connections with your audience. In mere seconds, you can make your audience laugh or feel that you empathize with their frustrations or challenges. It’s engaging in a way that some other formats, like text, can’t match.
Getting Started
If you clicked on this blog post, it’s likely that you’ve been thinking about video for a while. And it may be that every time you think of it, you get a bit overwhelmed.
Take a look at a simple step-by-step list that will help you conceptualize the video marketing process:
Consider Your Audience, Goals and Strategy. Determine what you would like your video to accomplish. Do you want to explain a complex topic, create a how-to for your product, introduce your team or simply make your audience laugh?
Having a set of goals will help you make future decisions, such as what type of video you will create and how you will distribute it. It will also help you decide how much you want to invest in the process.
Determine Your Budget and Timeline. Creating structure around your video marketing process will help you streamline efforts, rather than wasting time and money.
Identify the Platform. The distribution of your video determines your formatting, including how long or short you will make the video. Choose your social platform based on where you audience spends the most time, and format your video according to that platform’s specifications.
Define Your Message. Have a clear idea of what will be communicated. You may want to at least have a loose script to follow.
Define Success. Before filming, determine how you will know if your video marketing was a good investment for your brand. Do you want to build brand awareness, measure shares or count click-throughs to your site?
Now, the Fun Part. It’s time to create your video. While you can complete a video using a smartphone and a small tripod, some companies quickly find that it makes sense to turn the process over to an experienced videographer.
A videographer will have worked with a lot of companies on video marketing, which equips them to make recommendations based on trends they’ve seen and situations they have had to troubleshoot.
Ready to get into video marketing? At SJC Marketing, we work with companies just like yours to produce high-quality, engaging videos for distribution on social media, paid ads and feature spots on a website. Contact us to get started creating your first video.