If you’re busy running a small or mid-size business, you may wonder why you should make time for a blog or a video post in an already-packed schedule. Content creation may seem like an extra, something to prioritize when you’ve got some free time (which is never happening, is it?).
There are three essential reasons why you should invest the time and resources required to connect with your audiences through high-quality content:
It Builds Trust, Credibility and Your Reputation as an Expert.
Every piece of content you publish will be created with the goal of providing something valuable to your audience. It may be a how-to video or a blog discussing some of the most pressing topics in your industry. It might be an infographic that simplifies a complex concept.
When you invest in content creation, you should make sure it’s a value-added piece. As a result, your audience will begin to trust you. Your brand will gain traction as an industry expert, a go-to source of reliable information.
It Gives Your Brand Some Personality.
If your brand was a walking, talking person, what would they be like? Would they be quiet and serious or would they crave attention and adventure? Maybe they would be an everyman type, or they might be stunningly attractive and a bit flashy.
Thinking through your brand’s personality allows you to take on a tone and voice when focused on content creation. That tone and voice will give your brand personality in a video or blog that encourages audiences to connect with your brand. They might even get a picture in their head of who they “see” when they engage with your content.
It Drives Traffic to Your Site.
There is more than one way this happens. First, when you have content, you have something worth posting about on social media. If it’s interesting or solves a challenge for them, your audiences are likely to click through to your site.
In addition, regularly creating quality content boosts your search engine optimization (SEO). Algorithms like Google’s tend to prioritize sites that produce new, quality content regularly. That means your site will rank higher on search engine results pages than one that doesn’t produce content.
Content creation also boosts your brand awareness. As members of your audience comment on your post or share it with someone else, your brand gains more traction in your market.
You’re convinced about the importance of content creation now, but that doesn’t mean you have any more time available to work on it. That’s where SJC Marketing comes in. We got our start as a copywriting company, which means content creation is at the heart of what we do. Contact us and let’s talk about how we might be able to augment your efforts with some good content.