Marketing Musings

Content marketing is at its best when it’s authentic and includes real stories about real people.
Content Marketing Through Authentic Storytelling

Create Authentic Content That Connects With Audiences Authenticity is a critical component of content marketing, and it’s no secret that much of what you see in marketing messages is anything but. It often feels like companies are falling short of relating to people in a real way with their messaging. Creating authentic content often comes […]

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A White Paper, A Powerful Marketing Tool

  Video Transcript: Open the doors to the possibility… Even with such technological advances as the tablet, and our faces buried in our mobiles, it still feels great to hold actual paper. White papers are being transformed. However, to get attention, it has to be FABULOUS. The principle of origami is at work…transforming a flat […]

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Copywriting

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Erase Gray Areas With Separate Social Media and Content Marketing Plans

With so many ways to show off your brand online, you may see more gray areas than black and white. For instance, because social media channels offer your consumers bits and pieces of content, you may think that social media is part of your content marketing plan. However, having a strong social media presence and […]

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Monday Morning Coffee at the Eastside Rotary Spaghetti Dinner

Spaghetti, anyone? How about 500 platefuls – all covered with that special sauce that no one (and we mean no one) will share the recipe for? It’s only Monday, but it’s not too early to think about Friday night … and this week, you won’t want to miss the spaghetti heaven offered by St. Joseph […]

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Monday Morning Coffee with Specialty Industries of St. Joseph

You could say Specialty Industries of St. Joseph, Inc., “has it all together” (the pun is fully intended). Like many area businesses, there’s more than one story to tell about this outstanding local company and the hands that work there. Specialty Industries provides shrink wrapping, contract packaging, product component assembly, sleeving, sealing, bagging and banding […]

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Prevent Content Fade Out

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A Copywriter Can Bring Value to Your Content

Every website has an intended goal. As webmaster, you are looking for ways to get people to interact with your site in order to accomplish those goals. It doesn’t matter whether you are trying to sell a product or promote an idea — you want your site to inspire a positive response. One way to […]

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Copywriting: Still a Powerful Tool

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Marketing Trends and the Direction They Are Headed in 2014

In the marketing world, it is always important to know what direction we are going to be heading in the coming months. Being aware of what is new and what we need to be ready for is vital to the success of our business, and thus the success of yours! Social media has become increasingly […]

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