Marketing Musings

When planning your marketing strategy for the year, don’t leave out case studies.
4 Tips for Effectively Using Case Studies in Your Marketing Strategy

Telling a story is one of the most compelling ways to convey information, and case studies are one of the best methods to tell your potential customers a story about the value your brand can bring. They may identify with the company’s specific issue or they may pick up on what some of your company […]

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If you have been using the same keyword strategy for two or more years, it’s time to make some changes.
It’s Time for the Word of the Week … Keyword

The role of the keyword in content marketing is an elusive animal. Slinking through the most up-to-date strategy, changing its spots just when you think you’ve got it figured out, the keyword is the complex and fast-moving jungle cat of your growth plan. A few years ago, it was enough to plug numerous instances of […]

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Learn the secrets to creating a landing page that moves visitors along in the buying process.crets to creating a landing page that moves visitors along in the buying process.
It’s All About the Landing Page for Our Word of the Week

Landing pages serve a unique purpose, in transitioning your curious visitor into a valuable customer. They’re anything but just a place to land, and instead are a valuable tool if you know how to create one that can encourage buyers to move to the next step in their journey of becoming a customer. Take a […]

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Content marketing is at its best when it’s authentic and includes real stories about real people.
Content Marketing Through Authentic Storytelling

Create Authentic Content That Connects With Audiences Authenticity is a critical component of content marketing, and it’s no secret that much of what you see in marketing messages is anything but. It often feels like companies are falling short of relating to people in a real way with their messaging. Creating authentic content often comes […]

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SEO best practices
Make 2017 a Success With SEO Best Practices

SEO is a Must in Your Strategic Marketing Plan Success comes as a result of strategy, not skimping or scrambling. If the latter characteristics describe your approach to SEO, it’s time for a change. You need a strategic marketing plan that includes SEO best practices. Set a goal, right now, to work your way through […]

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A White Paper, A Powerful Marketing Tool

  Video Transcript: Open the doors to the possibility… Even with such technological advances as the tablet, and our faces buried in our mobiles, it still feels great to hold actual paper. White papers are being transformed. However, to get attention, it has to be FABULOUS. The principle of origami is at work…transforming a flat […]

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Erase Gray Areas With Separate Social Media and Content Marketing Plans

With so many ways to show off your brand online, you may see more gray areas than black and white. For instance, because social media channels offer your consumers bits and pieces of content, you may think that social media is part of your content marketing plan. However, having a strong social media presence and […]

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Monday Morning Coffee at the Eastside Rotary Spaghetti Dinner

Spaghetti, anyone? How about 500 platefuls – all covered with that special sauce that no one (and we mean no one) will share the recipe for? It’s only Monday, but it’s not too early to think about Friday night … and this week, you won’t want to miss the spaghetti heaven offered by St. Joseph […]

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Monday Morning Coffee with Specialty Industries of St. Joseph

You could say Specialty Industries of St. Joseph, Inc., “has it all together” (the pun is fully intended). Like many area businesses, there’s more than one story to tell about this outstanding local company and the hands that work there. Specialty Industries provides shrink wrapping, contract packaging, product component assembly, sleeving, sealing, bagging and banding […]

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