Marketing Musings
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Telling a story is one of the most compelling ways to convey information, and case studies are one of the best methods to tell your potential customers a story about the value your brand can bring. They may identify with the company’s specific issue or they may pick up on what some of your company […]
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Interested to see how your B2B content marketing efforts compare to other companies? The Content Marketing Institute’s 2020 B2B Benchmarks, Budgets and Trends report sponsored by Sitecore offers insights into how top-performing marketing companies perform, and how the rest of the respondents stack up. It may not surprise you to hear that companies are quick […]
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The role of the keyword in content marketing is an elusive animal. Slinking through the most up-to-date strategy, changing its spots just when you think you’ve got it figured out, the keyword is the complex and fast-moving jungle cat of your growth plan. A few years ago, it was enough to plug numerous instances of […]
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Landing pages serve a unique purpose, in transitioning your curious visitor into a valuable customer. They’re anything but just a place to land, and instead are a valuable tool if you know how to create one that can encourage buyers to move to the next step in their journey of becoming a customer. Take a […]
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Create Authentic Content That Connects With Audiences Authenticity is a critical component of content marketing, and it’s no secret that much of what you see in marketing messages is anything but. It often feels like companies are falling short of relating to people in a real way with their messaging. Creating authentic content often comes […]
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Content Marketing Is Changing With New Technology The lines between the physical and the digital seem to be blurring. Everywhere you go, people are treating their smartphones as an extension of themselves, and it’s becoming a challenge to be able to tell the difference between a chatbot and a live customer service representative. Digital technology […]
The company culture at SJC Marketing plays a key role in the quality of our work product. We truly find inspiration and joy in helping businesses voice their unique stories. Each marketing campaign we are tasked with is a new opportunity to stretch our creativity and we meet that challenge head on with effective communication, […]
Optimizing Content to Increase Marketing ROI No matter what the size of your business is, you need to be optimizing your content. You may be thinking, “I don’t share content. I just have a tiny website and I post a few updates on Facebook each month.” My friend, this may be all you have, but […]
SEO is a Must in Your Strategic Marketing Plan Success comes as a result of strategy, not skimping or scrambling. If the latter characteristics describe your approach to SEO, it’s time for a change. You need a strategic marketing plan that includes SEO best practices. Set a goal, right now, to work your way through […]
Consistently Creative Content Starts With a Strategic Plan We have many calendars. Work meetings, social gatherings, extracurricular activities; keeping track of everything on your plate takes organization and planning. The same should be done for your business marketing plan. This is where the importance of an editorial calendar becomes a key player for your marketing […]
Read More… from Editorial Calendar: The Recipe for Consistently Creative Content