Marketing Musings

What We Write

When planning your marketing strategy for the year, don’t leave out case studies.

4 Tips for Effectively Using Case Studies in Your Marketing Strategy

Telling a story is one of the most compelling ways to convey information, and case studies are one of the best methods to tell your potential customers a story about the value your brand can bring. They may identify with the company’s specific issue or they may pick up on what some of your company […]

Marketing Strategy

If you have been using the same keyword strategy for two or more years, it’s time to make some changes.

It’s Time for the Word of the Week … Keyword

The role of the keyword in content marketing is an elusive animal. Slinking through the most up-to-date strategy, changing its spots just when you think you’ve got it figured out, the keyword is the complex and fast-moving jungle cat of your growth plan. A few years ago, it was enough to plug numerous instances of […]

Learn the secrets to creating a landing page that moves visitors along in the buying process.crets to creating a landing page that moves visitors along in the buying process.

It’s All About the Landing Page for Our Word of the Week

Landing pages serve a unique purpose, in transitioning your curious visitor into a valuable customer. They’re anything but just a place to land, and instead are a valuable tool if you know how to create one that can encourage buyers to move to the next step in their journey of becoming a customer. Take a […]

Website Design

Content marketing is at its best when it’s authentic and includes real stories about real people.

Content Marketing Through Authentic Storytelling

Create Authentic Content That Connects With Audiences Authenticity is a critical component of content marketing, and it’s no secret that much of what you see in marketing messages is anything but. It often feels like companies are falling short of relating to people in a real way with their messaging. Creating authentic content often comes […]

Content Marketing

Make 2017 a Success With SEO Best Practices

SEO is a Must in Your Strategic Marketing Plan Success comes as a result of strategy, not skimping or scrambling. If the latter characteristics describe your approach to SEO, it’s time for a change. You need a strategic marketing plan that includes SEO best practices. Set a goal, right now, to work your way through […]

A White Paper, A Powerful Marketing Tool

Video Transcript: Open the doors to the possibility… Even with such technological advances as the tablet, and our faces buried in our mobiles, it still feels great to hold actual paper. White papers are being transformed. However, to get attention, it has to be FABULOUS. The principle of origami is at work…transforming a flat […]

Copywriting

[…]