Marketing Musings

What We Write

Close-up of a laptop on a wood table and a bearded man with glasses working on creating content.

Why Should You Prioritize Content Creation?

If you’re busy running a small or mid-size business, you may wonder why you should make time for a blog or a video post in an already-packed schedule. Content creation may seem like an extra, something to prioritize when you’ve got some free time (which is never happening, is it?). There are three essential reasons […]

Content Marketing

When planning your marketing strategy for the year, don’t leave out case studies.

4 Tips for Effectively Using Case Studies in Your Marketing Strategy

Telling a story is one of the most compelling ways to convey information, and case studies are one of the best methods to tell your potential customers a story about the value your brand can bring. They may identify with the company’s specific issue or they may pick up on what some of your company […]

Marketing Strategy

Companies with the best B2B content marketing are likely to have a person dedicated to content marketing.

How Does Your B2B Content Marketing Stack Up?

Interested to see how your B2B content marketing efforts compare to other companies? The Content Marketing Institute’s 2020 B2B Benchmarks, Budgets and Trends report sponsored by Sitecore offers insights into how top-performing marketing companies perform, and how the rest of the respondents stack up. It may not surprise you to hear that companies are quick […]

B2B Marketing

Easy, Tiger!

Marketing Musings

What We Write