You’ve just finished a website update, and now you’re considering whether you should be updating your content, as well. While staying current with design trends is important, it’s equally critical to focus on your website content.
Your content should clearly define and reinforce your brand’s voice while establishing credibility—arguably the most important factor for gaining consumer trust. As you review your site’s design, take a careful look at your content to ensure it delivers value to both current and prospective customers.
The Value of Quality Content
What makes a long-time, loyal customer? Connection. You can entice consumers to be customers through content that answers their questions, addresses their concerns and provides them a path forward. But that’s also how you retain current customers, and it can all be done through content.
The information on your website should be structured around the needs of your target audience, which means engaging with them to stay on top of their evolving requirements. There are plenty of competitors out there, so don’t lose your customers to them with lackluster copy, infographics, photos and videos.
Demonstrating a commitment to quality builds trust and positions your brand as a reliable authority. High-quality website content can drive measurable results across multiple areas:
- Improve Leads
Providing comprehensive information in one place enhances the quality of your leads. - SEO
Consistently publishing blogs and addressing trending topics helps improve your search visibility. - Shorten the Buy Cycle
Well-crafted content guides prospective customers through the decision-making process, moving a website visitor from interest into action more quickly. While nurturing leads is important, providing the right information at the right time accelerates conversions. - Be the Professor
Consumers may click on a link, only to find that the link led to meaningless hype or irrelevant information. By offering clear, accurate answers to their questions, your brand can establish authority and trust in your industry.
Everyone wants a high-functioning website, but few can put the time and effort into creating quality website content. If you’re already maxed out with daily tasks and need a knowledgeable partner, consider partnering with our team.
At SJC Marketing, we’re ready to elevate your brand. Our approach to building website content begins with understanding your customers and potential customers. With this advantage, we craft the content that matters. Contact us and let’s get your website copy optimized for impact.