Marketing Musings
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Was it a bad joke on live video? A promotion that failed to read the moment accurately? Or is it something more sinister…like a social media campaign that went wildly off track? Figuring out what killed your marketing mojo can be a challenge. When online orders tank, website traffic goes silent or leads fail to […]
Read More… from Sabotage! Solving the Case of the Marketing Strategy Murderer
Not long ago, geofencing was a practice related only to military operations, and later to commercial ranchers locating livestock. But geofencing has grown more accessible and developed into a valuable tool for marketers in industries of all types and for businesses of all sizes. When implemented strategically, geofencing transforms the way you connect with your […]
Read More… from Tap Into the Power of Location With Geofencing
When it comes to marketing—especially digital marketing—data analytics are key. The landscape is filled with various reporting tools you can leverage, but today, we’re focusing on Google Analytics 4 (GA4). GA4 is a game-changer, offering a more advanced and insightful way to track, analyze and use data for decision-making. By leveraging GA4, businesses can refine […]
Read More… from How to Use GA4 to Drive Your Marketing Strategy
In today’s digital landscape, it can be difficult for businesses to decipher which channels they should focus on. With so many options from social media apps and website content to SEO, email marketing, video and more — it seems as though all your competitors are leveraging these avenues. Ideally, your digital marketing strategy should encompass […]
Read More… from The Value of Google Ads As a Part of Your Digital Marketing Strategy
Instagram Reels has been around for five years, and in that time, it has become a powerful tool for marketers. For social media users, Reels stand out above other video formats. According to Google Trends, Instagram Reels are shared 24% more than other video formats. But what is the attraction? Here are a few things […]
Read More… from Are You Using Instagram Reels as a Part of Your Social Media Marketing?
Your company’s website is more than just a digital storefront; it’s the hub of your brand’s online presence. It’s where you collect valuable customer data, establish credibility, showcase your expertise and connect with your target audience. A well-designed website positions you as a thought leader in your industry while effectively highlighting your products and services. […]
Read More… from What Makes a Company Website Stand Out (And Why It Matters)
It’s been a few years since your last website design, and you’re wondering if it’s time to do an upgrade or even start from scratch. A customized site is an investment, but leaving an outdated or malfunctioning site alone is a risk that is hard to measure except in a reactionary model. When you’re not […]
There is a lot of online traffic out there, which can make it difficult to attract attention away from competitors, but consistent digital marketing efforts can pay off for your business. The following are some of the top reasons businesses of all sizes are serious about their digital marketing strategies. Precision Targeting It’s critical to […]
Like it or not, we’re living in a digital era and if you want to connect with your potential customers, you need to embrace digital marketing. Not only is it cost-effective, but it is a way to enhance customer engagement, improve the user experience and attract more quality leads. One of the most valuable tools […]
Read More… from Is Your Business Ready for Digital Marketing? Here’s Why It Should Be
Some refer to search engine optimization (SEO) as the “long game” or even “content marketing’s best friend”, but whatever you want to call it, SEO has proven effective in bringing attention to brands in a variety of industries. Have you made SEO a part of your marketing strategy? If not, let’s talk about why you […]