Marketing Musings
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In today’s digital landscape, it can be difficult for businesses to decipher which channels they should focus on. With so many options from social media apps and website content to SEO, email marketing, video and more — it seems as though all your competitors are leveraging these avenues. Ideally, your digital marketing strategy should encompass […]
Read More… from The Value of Google Ads As a Part of Your Digital Marketing Strategy
You know marketing. Or…do you? You might think that marketing is essentially advertising. Or maybe you use it interchangeably with terms like sales or public relations. It’s all essentially the same, right? That’s what we call a common marketing myth-conception. This lisp-inducing term (that we totally just came up with) can be applied to a […]
You can make yourself crazy running through “what if” scenarios. From natural disasters and the stock market to politics, there are a lot of circumstances that have a potentially massive impact on your life, but over which you have almost zero control. Buy that flood insurance, diversify your stock market and try to not watch […]
Read More… from Why Your Marketing Strategy Requires You to Ask, “What If…?”
It’s time to gear up for March Madness, so here’s your much-anticipated basketball analogy for this month’s deep dive. This fast-moving sport brings a lot to mind because like marketing, it looks like a lot of chaos out on the court, but if you know about basketball, you know there’s a lot of strategy going […]
Read More… from Score a Decisive Win: No Overtime in Marketing
Marketing is so powerful that it can turn a well-crafted campaign into a cultural phenomenon. It doesn’t happen very often, but when it does it is something that surpasses “going viral.” A prime example is Valentine’s Day, named after St. Valentine, a martyr celebrated by Christians for his stance about marriage that went against the […]
Read More… from Carefully Crafted Marketing Can Elevate Ideas and Brand Status
You refuse to buy anything pumpkin spice-flavored. You pretend not to hear the marching band, wear shorts and flip flops as the temperature plummets and keep humming “Cruel Summer,” even as the leaves fall around your feet. You can deny it all you want, but 2025 is just around the corner. And instead of waiting […]
Read More… from 2025, This Marketing Strategy Is Coming For You
Keeping a finger on the pulse of buyer expectations is key for your company as you develop your marketing strategy. A recent review of more than 500 B2B websites shows that too many are missing the heartbeat altogether, thus creating a less-than-optimal digital experience for potential buyers. Logik.io, a company that provides advanced software for […]
Read More… from Is it Time to Upgrade Your B2B Website for an Improved User Experience?
DIY is great for a lot of things: home repairs or even renovations. But there are other areas where DIY isn’t such a great idea, like orthodontics. In some situations, the problem isn’t just that you don’t know a skill; it’s that you don’t even know what you don’t know. And that’s often true in […]
The challenge of staying current with changes in marketing, let alone staying ahead of them, is tough for most businesses. In an era where the digital landscape evolves as fast as a consumer’s wants and needs, it might seem like a full-time job to be effective in your digital marketing tactics. Adapting to Change According […]
Read More… from Are You Struggling to See Results in Your Digital Marketing?
August is National Wellness Month. And it’s about time August got a bit of celebration. Otherwise, it’s just the tail-end of summer, when the novelty of watermelon and swim parties has faded but you’re still just hot. In August, everyone is winding down; the trees that were vibrant in June have started to look tired […]
Read More… from Outsourcing: Why It’s Good for Your Budget, Great for Your Health