Marketing Musings

When you carry out your marketing campaigns, you often get deep into company values, brand messaging and achieving just exactly the right look and feel for your brand. And that’s important. Sometimes, though, you will find the perfect opportunity to have some fun with your campaign. That’s what Native, a personal care brand, did in […]

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Reaching Your Target Market Like Coke and Nike Are you willing to pull a crazy stunt to launch an effective marketing campaign, like maybe sending your product up into space as Elon Musk did? Sure, it’s a bit of a risk when you throw a lot of resources at an off-the-wall idea, but it might […]

Read More… from No Matter What You Thought of The Marketing Campaign, You Were Talking About Nike