Marketing Musings
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There aren’t many industries less funny than insurance. Even financial services can have a little fun humor. But insurance? No. From car accidents to natural disasters and home damage, insurance rarely gets to be the warmhearted, amusing hero. So, how did we get to this place where Progressive’s Flo, Geico’s gecko and Liberty’s Doug and […]
Read More… from How Jake From State Farm Became Synonymous With Brand Awareness
You woke up mid-scream, sweating and out of breath. Even as you look around your darkened room and hear the comforting hum of your furnace kick on, you’re still trying to figure out what’s going on –was that real? In your mind, the images are fresh: flickering laptop screens where the images won’t fully load, […]
Read More… from The Marketing Mistakes That Nightmares Are Made Of
Even if your team hasn’t refined your search approach in several years, you can see as a consumer how things are changing. It’s not a passing trend; search results are different, and they are impacting small business marketing. Instead of seeing a list of sites on a search engine results page, you may be seeing […]
Read More… from Does Your Small Business Marketing Strategy Need a New Search Approach?
Consumers today have an abundance of resources available to be fully informed before making a purchase. They’re not looking solely at the product; they’re also interested in supporting organizations that they can identify with. This is one of the key reasons why securing brand trust with them has become a focal point for companies, small […]
Do consumers remember a brand only by its logo? This prevailing assumption often leads organizations to focus heavily on the logo itself. While consumers may associate a brand with its visual identity, true brand awareness is built through a broader range of touchpoints and experiences. With a consistent brand presence and a clear understanding of […]
Read More… from It’s Not Just Your Logo: Building Brand Awareness
Content strategies shift regularly, but if 2026 has been defined by anything, it’s that the approach to content related to digital marketing is more centralized. Platforms are no longer being treated as silos; they are connected. While content should be tailored to the unique characteristics and audience expectations of each platform, it is equally important […]
Read More… from Digital Marketing That Works to Help You Reach Your Business Goals
Creating original content takes time, effort and brainstorming. A few brands are skipping this process, either reposting another company’s content or letting AI do the work. But what if you take pride in your content marketing strategy, using it as a critical part of your lead generation and trust-building process? A good content marketing strategy […]
A brand logo is more than a decorative element; it is often the first impression a prospective customer has of your business. As a visual introduction to your organization, it can play a significant role in shaping perceptions and influencing whether consumers choose to engage with your brand. An effective logo should reflect the essence […]
Read More… from Want to Build Brand Recognition? Start with the Right Logo
Even when you believe you have developed a thorough understanding of your target audience, survey data often reveals new insights. Consumer needs are continually evolving, making it essential to invest time and resources in conducting surveys to inform and strengthen effective marketing strategies. Survey data can be used in many ways, including getting customer feedback […]
Read More… from Use Survey Data to Build Stronger Relationships
You’ve been known to wear your hair in giant cinnamon-roll buns. And you have lost count of how many times you’ve said, “It’s Ahsoka, not Ashoka.” Even still, you may not have identified every possible Star Wars metaphor in your marketing strategy. There’s a big one that should be your starting point: determining the force […]
Read More… from How to Identify The Force in Your Marketing Strategy