Many small business marketing strategies aim to drive more traffic, but that effort often falls short when your website fails to convert visitors into customers. Instead of acting as a powerful advocate for your brand, an outdated site can quickly send users clicking away. A few strategic upgrades or a well-timed redesign can make all the difference in turning visitors into loyal customers. Let’s talk about some things you need to look at when considering a website redesign.
Load Times
Time is critical when it comes to your website’s performance. Visitors expect instant results the moment they land on your site. In today’s fast-paced digital world, it may seem unthinkable that this is often overlooked—but many businesses still fail to conduct a basic speed audit.
You have approximately three seconds to capture a visitor’s attention before they move on. If your site takes any longer to load, you risk losing potential customers. Beyond user experience, slow page speeds can also negatively affect your search engine rankings, limiting your visibility and long-term growth.
Call to Action
Don’t make assumptions – your visitors appreciate a guiding hand. Make it clear what their next move needs to be to further them along in the buy cycle or nurturing process.
But don’t jumble it up. If you are using multiple calls to action or if yours simply isn’t clear, you will confuse rather than guide your audience. Build informative, precise call-to-action statements the next time you revisit your small business marketing plan.
Generic Visuals
Stock images have their place, but they shouldn’t be the sole visuals featured on your website. Today’s consumers quickly recognize generic content and often perceive it as impersonal or inauthentic.
Using original imagery builds greater trust and credibility with your audience. Your website serves as a reflection of your company’s culture and values, so make sure it conveys authenticity through visuals that truly represent your brand.
Mobilize for Mobile
Most consumers engage with brands via their mobile devices. If you’re still optimized only for desktop, it may be a site that is barely manageable for mobile users, if at all.
Optimizing for all types of users shows that you care about their experience. It also makes it easier for consumers to navigate your site in a way that adds value.
Redesign
You might have had an awesome site when you built it years ago, but things change quickly. From design elements to your unique branding, consider a redesign if it has been a while since you last made updates.
Not every business has the in-house expertise to tackle a complete redesign, or even a partial one. At SJC Marketing, we’re here to help. We assist in all aspects of small business marketing, including website design. Contact us and let’s get your website up to date.