BFIT CrossFit is one of those entities that typically does a lot of things on their own. But with a growing number of competitors popping up in the metro area, it was important for the owner, Brad Durham to take control of his marketing efforts and bring in an expert. Working directly with the SJC Marketing team, BFIT has been able to apply strategy and consistency with the way the organization pushes information out to the target market. In doing so, the gym has grown its membership by more than 100 percent since starting its partnership with SJC.
Moving forward, Durham and his team are focused on expanding their services to focus on some of their key strengths in speed and agility for young athletes. Through collaboration with the SJC Marketing team, BFIT continues to expand its presence and reach in the local market. In doing so, more and more people are getting fit and having fun doing it. That, to Durham, is a considerable success.