August is National Wellness Month. And it’s about time August got a bit of celebration. Otherwise, it’s just the tail-end of summer, when the novelty of watermelon and swim parties has faded but you’re still just hot.
In August, everyone is winding down; the trees that were vibrant in June have started to look tired and you’ve traded the excitement of cranking out homemade ice cream for telling the kids to go get an ice cube.
That means it’s time to shake things up! For you, that means celebrating National Wellness Month in your business with some new ways of supporting your employees. And it begins with outsourcing. That’s right—at SJC, we know how to party.
If you’re not sure how outsourcing is related to wellness, here are a few ways:
Lower Stress: This is one of the key areas of focus for any employee wellness program. Some companies like to treat the symptoms of stress, such as offering classes in meditation or holding an annual retreat for stress relief techniques.
Why not go after stress at its source? Encourage your employees to sign off for the night when they leave the premises. There’s no need to keep working once they get home or on the weekends because you’ve recognized that their tasks have become too demanding. You’ve hired a team because you realized that outsourcing your marketing would give your staff much-needed stress relief.
Another area that stresses employees out a bit? Job security. With outsourcing, you can scale up or down as needed, eliminating the risk of needing to let go of valuable employees when things get a bit slower. You simply scale back marketing with your outsourcing provider.
Reduce Costs: Your managers have been asking for more team building and more ways to offer perks to employees. This is another way that outsourcing promotes wellness. When you outsource, you have the ability to pay only for the marketing tasks you need.
In addition, you’re paying for services. You’re not paying for salaries, benefits, onboarding, training, software or real estate. It’s a great way to streamline your marketing so you can invest more in your employees’ wellness.
Now that you’ve saved all those resources, let’s talk about fun ideas for your team. You might invest in a cool, high-quality thermal cup that promotes hydration or splurge on a company-wide vacation day (yes!). Stock the break room with fruit, nuts and high-end coffee, or surprise your team with a deliciously scented candle on each employee’s desk.
Watch the Growth Happen: Talk about reducing stress. It’s so exciting to see your company thriving. It will give your employees energy, ignite your team meetings and make what used to be stressful conversations fun and engaging.
It’s all due to bringing in a team that has fresh ideas for your growth. Even if you have an in-house marketing team, it’s easy to keep running on autopilot. Outsourcing allows you to work with a team that has seen a lot of variation in techniques across industries, different company sizes and different channels. They are going to bring a catalyst to your marketing efforts and equip you for growth.
Your outsourcing team will also have a solid grasp of emerging trends and where you might find an edge over your competition.
Cut Back on Cursing: You know the scene. You’re trying to figure out a new SEO tool or follow the changing Google algorithms and it’s just. so. frustrating. Your outsourcing provider will have done the cursework for you, figuring out all the ins and outs of marketing tools you need, but don’t necessarily want to learn.
The team you hire will have a deep understanding of social media analytics, email marketing best practices, which platforms are best for your target market and even which words are most likely to get your audience to engage.
Think About What Wellness Looks Like for You
Every business owner started out with a vision of what the company could be. For some, it’s community enrichment. Maybe you saw yourself sponsoring the local baseball team, smiling as you handed out their team jerseys with your logo emblazoned on the sleeve.
You may have loved the idea of solving problems for your customers, becoming a trusted advisor when they needed help in your area of expertise.
It may have been work-life balance, where you left a corporate setting to do your own thing because you wanted the freedom and the chance to make the kind of company where you always wished you could work.
No matter what you envisioned when you started your business, there was probably an undercurrent of wellbeing in the picture. It was rewarding, low-stress and collaborative.
Now that you’re remembering, switch your perspective to now and consider what it might be like to work with a marketing team that wants to know your vision and help you create it. That’s SJC Marketing. We love learning what a business owner sees in their future of their company, and then creating a plan to help them shine.
Outsourcing is an easy way to celebrate National Wellness Month and reduce stress for your team. But outsourcing to a team that is excited to embrace your vision requires a call to SJC Marketing. Contact us today to get started.