It’s not a stretch to say that when strategies include LinkedIn for businesses, they get some of the best results. While a multi-channel approach is always a good idea, it is integral to include LinkedIn in any B2B marketing plan and there are numerous reasons for this.
Generate Leads
Do you struggle to build a list of qualified leads? It’s a common problem, especially with so many competitors generating content. It creates a lot of noise that your target audience has to sift through.
LinkedIn’s lead capture forms allow your visitors to self-report their data, leaving out any ambiguity regarding quality leads vs. dead ends. With data like this, you become better informed about customer interests, needs and how you can position yourself as an organization that can add value to their endeavors.
If you’ve got the budget for advertising, you’ll be in the majority of B2B marketers who advertise on LinkedIn and get a significant number of qualified leads out of the investment.
Improve Brand Awareness
LinkedIn is where industry leaders join groups, gain information and engage in discussions where they share valuable content. The more active you are, the more visibility you bring to your brand.
One strategy that has proven fruitful is to create a group of your own and start discussions where you position yourself as a thought leader. This inspires trust in users who could be future customers.
When you want to expand your brand’s reach, generating more awareness is the key.
Get Clicks
One indication of how your LinkedIn for businesses strategy is working is to check your click-through rate (CTR). If you’re not quite getting the results you hoped for, then it’s time to engage in proven techniques, like enhancing your ads with extensions such as call-to-action buttons.
Have you targeted your ads? That’s a valuable action that will help your ads reach the people most likely to get value from them.
Don’t forget about those who have engaged with you previously. Retargeting will improve your chances of higher CTRs.
Have you taken a look at your landing pages recently? If they aren’t user-friendly, you’ll fail to get clicks. Also, make sure they’re optimized with compelling content because this is how you’ll keep your visitors on the page longer, as well as get them to engage.
B2B Marketing Powerhouse
You get faster results with your LinkedIn for businesses marketing strategy if you are speaking directly to decision-makers. You’ll have a platform to show them your expertise, build your credibility and foster trust.
Your personalized approach and targeted content will provide decision-makers with the information they need to move forward with confidence.
Do you need assistance with your strategy? There is no shame in getting a helping hand from an experienced resource like SJC. Contact us and let’s hone your plan for LinkedIn and other platforms.