Consumers increasingly expect personalized, engaging experiences from the brands they interact with. Studies show that users spend two to three times longer engaging with interactive content compared to static formats.
Beyond increased engagement, interactive content also enhances information retention, which can lead to higher conversion rates. It also provides valuable audience insights, helping marketers better understand preferences, behaviors and interests to inform future content strategies. Look at some great examples of top brands engaging their audiences with interactive content marketing.
Video
Video is engaging in and of itself, but you can elevate its impact by incorporating interactive elements and creating a seamless blend of entertainment and e-commerce. Dominos did this early in 2025 with a “create your own pizza” campaign that utilized a video interface where users could see their pizza being built as they opted for various toppings, sauce, cheese and crust.
It tapped into personalization by allowing users to feel in control as they crafted their pizza, but it also added instant gratification because they got immediate visual feedback.
Infographics
Similar to video, interactive infographics provide engaging visuals with user-driven exploration. But in this scenario, brands can convey more complex information in a way that is engaging and not forced on the user.
An example of this is “National Geographic’s” campaign about the carbon footprint. Users could browse various areas at their own pace, getting in-depth information as they went. When a user gets sucked in, they spend far more time on the page than they would with blocks of text.
Ask Questions
When you want a low-friction way to engage users, ask them questions. For example, polls and surveys are popular with consumers, and they tend to spend more time on the page. Survey results offer valuable feedback you can use to improve many aspects of your organization.
From quizzes and videos to infographics and polls, professional marketing companies know how to boost engagement by leveraging their expertise in interactive content. That’s what we do at SJC Marketing. Contact us for more information about our customized approach to assisting our clients.