Consumers are highly perceptive and quick to recognize content that is both informative and genuine, which is why leading with thought leadership matters. When your expertise shapes your content creation, you lay the groundwork for increased website traffic and greater brand visibility.
Gaining Trust
According to a recent report, 86% of consumers say they are loyal to brands they deem genuine and authentic. Establishing confidence is possible through content that builds on knowledge gained over years of industry experience. Content based on thought leadership cuts through the noise and helps you avoid the pitfalls of chasing fads and trends. The result is that you gain trust in an ever-expanding community of followers who flock to your platforms to become more informed.
Offer Value
You’ve got plenty of competitors vying for your audience’s attention. You can cut through the noise with a clear, informative message based on your abilities as a thought leader. Ask anyone why they prefer one brand over another and one answer is, “they offer value where others do not.”
When you offer value, you gain loyalty. This matters because nearly 60% of consumers say once they are loyal to a brand, they’re loyal for the long term. The more value you offer and the more loyalty you gain, the less you have to worry about missing your customer retention goals.
Attract New Customers
With the right approach to content creation, your brand becomes a magnet for new followers. Much of this is related to current followers spreading the word about what you have to offer, answering questions and solving problems.
Brands in a wide variety of industries are making thought leadership part of their content creation strategy, and it is paying off. They’re pumping out high-level content that is turning heads and distinguishing their brand from others. Is it an easy, set-it-and-forget-it process? No, you have to be laser-focused on the wants and needs of your target audience that sets the tone for your content, whether it’s social media posts, YouTube videos, case studies, white papers or interactive applications like webinars.
At SJC Marketing, our focus is on creating a strategy and content that builds trust and authenticity to attract more potential customers. Contact us and let’s work together to hit all of your goals.