Marketing Musings
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When it comes to marketing—especially digital marketing—data analytics are key. The landscape is filled with various reporting tools you can leverage, but today, we’re focusing on Google Analytics 4 (GA4). GA4 is a game-changer, offering a more advanced and insightful way to track, analyze and use data for decision-making. By leveraging GA4, businesses can refine […]
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We’re convinced there are two types of people in the world: those who wash their car religiously, and those who continue to drive around with last year’s dirt, hardly able to see through the windshield. Regardless of which camp you fall into, there’s a local business here to help. East Ridge Car Wash, located at […]
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February is National Library Lover’s Month. Whether you’re a regular patron of your local library, devouring multiple books a week, or you only utilize services once in a while, few could argue with the benefits a library brings to the community. The local library is so much more than a place to check out books. […]
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Christmas is about loving, compassion, grace, and joy- and there’s no better way to share that than by making a memorable impact on a family this holiday season. There are families in our community who may not have the resources to provide a delicious Christmas dinner or presents for their family this year. The Adopt-A-Family […]
Read More… from Enjoy Your Monday Morning Coffee and Spread Some Holiday Cheer With Adopt-A-Family

The end of the year is right around the corner, and before you finalize your budget, you may want to examine the role that video marketing will play in your strategy in the upcoming months. Video has become the preferred content format for consumers, and you may find that it needs a bigger part of […]
Read More… from Why You Should Bump Up Your Investment in Video Marketing Next Year

For this week’s edition of Monday Morning Coffee, let’s visit one of the most fun and unique eating spots in the city of St. Joseph. Located at 2209 North Belt Highway, Sakura Japanese Cuisine and Sushi offers its customers an authentic, exciting, and memorable eating experience. If you’ve never heard of Japanese hibachi, then you’re […]
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We all love to try new restaurants, and you can find a variety of Mexican, Italian, BBQ, Chinese, and more in St. Joseph. But you may not have realized that St. Joseph now has a destination for authentic Indian food! In this week’s edition of Monday Morning Coffee, you’ll find our best argument to consider […]
Read More… from Monday Morning Coffee at Clay Oven Indian Cuisine

When you are trying to engage potential customers through content marketing, it pays to know where they go online for information. Facebook is the most-visited social media site, which makes it a prime candidate for your content. But will Facebook marketing tactics work with your target audience? Facebook has more than 3 billion active users […]

Consumer behaviors are constantly evolving, which means catering to their ever-changing preferences is vital in maintaining or improving your content marketing. Keeping up with consumers’ wants and needs is a worthwhile task. Feeding your target audience useful, entertaining and educational material is how you keep them engaged and returning to your brand for business. Trends […]
Read More… from How to Stay Connected With Content Marketing in 2024

Consumers today are selective about where they spend their money, but one thing is for certain – when they can easily see a brand’s identity and it speaks to them, they have a higher chance of becoming loyal to your brand. Focusing on brand consistency in your marketing is key to building your connection with […]