Marketing Musings
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It’s the height of a summer heat wave. And the weather isn’t just hot, it’s also heavy with humidity, making even the suggestion of movement seem challenging. You stay inside with a fan to cool you off and hope nobody invites you to do anything that might disturb your summer cave. That feeling of becoming […]
It can be fun to think about a rebrand: fresh colors, a new logo and a lot of excitement around sharing the news. Jumping into a rebrand process without fully thinking through it is a lot like having a wedding because you want a wedding, but you didn’t realize you were also getting a marriage. […]
Being intentional and mapping out your marketing strategy is key to meeting your business goals but you also need to remain flexible as the year progresses. Things evolve at such a rapid clip, it’s difficult to sit on a plan without making amendments to roll with your business and marketing trends. This flexibility allows for […]
Read More… from Creating a Marketing Strategy That Evolves Throughout the Year
Waves crashing. Sand between your toes. Pina colada in your hand. Your laptop, situated perfectly so you don’t miss too much of the view. SJC Marketing is at the beach, but just because there’s a view doesn’t mean there’s not a place for marketing. There’s always room for marketing. And it turns out that marketing […]
Read More… from Why Your Marketing Team Might Need a Day at the Beach
There’s no doubt that creativity is critical in marketing. But art must also be accompanied by science. Your marketing strategy needs creativity, but that creativity needs to be integrated with a solid foundation of data. The creative part of any marketing strategy is a lot of fun, and you might be tempted to think that […]
Read More… from Data Is Foundational for a Strong Marketing Strategy
Using data the right way can help your company engage with your target audience in a highly effective way. Data-driven marketing is key to making vital connections that can turn into loyal customers. You may find that you have more data than you know what to do with, but when used intentionally, data-driven marketing can […]
It’s expected that we’ll see a data increase to 163 zettabytes by 2025, which is 10 times as much as what existed in 2016. Despite the massive amounts of data companies generate, too many are failing to capitalize on the benefits of analysis to build a strong marketing strategy. Since the early 1990s, the amount […]
Read More… from Using Data to Inform Your Marketing Strategy
The utilization of digital technology for data insights and analytics has led data to become an integral player in the marketing strategy of companies large and small. The question is, are you getting the most you can out of your data? Data and Social Strategies To know whether your social media strategy is successful, for […]
Read More… from What Data Can Do for Your Marketing Strategy
Budgets are at the center of every conversation when economic times are tough. Being fiscally responsible is always prudent, but should you pull back on your marketing efforts during a recession? While some argue that we’re not yet currently in a recession, these are trying economic circumstances with high inflation rates and a rocky stock […]
Read More… from What Smart Brands Know About Marketing During a Recession
Whether you’re in it for the excuse to unapologetically eat wings and nachos for hours, to check out the commercials or to actually sit down and watch the game, the experience is bound to be your best ever. Why? Because of Big Data. You should know by now that Big Data is playing a role […]