Marketing Musings
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When a decision-maker at a company makes a purchase, much of the decision was in motion before they ever contacted the seller. Time was spent researching, reading blogs, comparing products and trying to assess which was most reliable and cost-efficient. This period, this analysis that happens before you ever get a chance to sell your […]
Read More… from 6 Reasons Blogs for Businesses Are a Good Investment
Enhancing your brand’s image is a priority as you create marketing content, and among the most powerful tools you have in reaching that goal is professional photography. Many businesses utilize stock images or make the best use of their smartphone features, which is a great way to include visual content. But there are situations where […]
Read More… from How Professional Photography Communicates Your Brand Message
Just when you think your content marketing strategy is as solid as a rock, you learn that something you thought was a best practice turned out to be a fad, such as excessive gamification, canned voiceovers or empty buzzwords, to name a few. It’s always smart to evaluate your approach to content marketing and how […]
Read More… from Unlocking Success With Content Marketing in 2025
Video seems to be getting all the attention lately as content creators seek the best methods for increasing engagement and improving brand loyalty. And while that attention is well warranted, don’t lose sight of the benefits of blogging. Consumers are always going to be transfixed on memes and quick, easy-to-absorb content that lasts a few […]
Content marketing may take time for you to see results, but the result is well worth the investment and effort. Brands that have developed a solid strategy and create consistent content can see the following results: Improved Loyalty and Retention Customers will only establish a relationship with brands they trust. When your content marketing speaks […]
Imagine you’re walking through a busy farmer’s market, but instead of sitting back in their chairs, patiently waiting for customers to fill their baskets with produce, the farmers are screaming about how their goods are better than others in the market. Would this make you want to head in their direction and purchase from them? […]
Read More… from Get Your Brand Noticed With Content Marketing
In today’s competitive atmosphere where consumers are bombarded with content from every angle, achieving a high level of brand awareness has never been more difficult, but it remains a critical necessity for any business striving to stand out. Major brands like Coke, Apple and Google evoke distinct images, as these brands have embedded colors or […]
Consumer behaviors are constantly evolving, which means catering to their ever-changing preferences is vital in maintaining or improving your content marketing. Keeping up with consumers’ wants and needs is a worthwhile task. Feeding your target audience useful, entertaining and educational material is how you keep them engaged and returning to your brand for business. Trends […]
Read More… from How to Stay Connected With Content Marketing in 2024
Many goals and objectives are attached to content marketing. From increasing brand awareness to gaining the trust of your audience, there is no shortage of ways in which a strong content marketing strategy can give your company a competitive edge. But without creativity behind your content, you’re not likely to see the results you are […]
Read More… from Creating Impactful Messaging With Content Marketing and Creativity
A few years ago you often heard the phrase “content is king” among marketing experts. The phrase became cliche but the sentiment behind it is still 100% relevant. Without a keen eye for developing website content that is relevant to your target audience, your website will miss the mark. There are many good reasons to […]
Read More… from When Was the Last Time You Updated Your Website Content?