Your content creation efforts are designed to increase engagement with your target audience. You’re consistently producing posts, updates, photos and videos, all crafted to capture the attention of an increasingly distracted audience. However, your goal is not just to create momentary buzz; you want your content to have lasting value. So, let’s talk about evergreen content.
Instead of pouring energy into every new trend or fad, you want your content strategy to be timeless. That means avoiding too many references that quickly date your content, like fleeting pop culture moments. Instead, concentrate on the ongoing needs of your audience. Every industry has topics that remain relevant year after year, and those are the evergreen touchpoints that keep your content relevant.
The Value of Evergreen Content
There is plenty of traction to be gained by producing content that is timely. You may get lots of eyes on your content by jumping on bandwagons, but the attention is fleeting – your content will not be relevant for long. So, what are the benefits of evergreen content?
- ROI
Repurposing quality content is a great use of your time and energy – because you get to put forth the effort once and reuse the content repeatedly in the future. - SEO
Your long-form strategy includes content that is meant to pull in interest over a lengthy span of time. Practically every SEO plans for benefits to be reaped in the space of months or years, not days. Evergreen content fits this strategy perfectly. - Cred
The more often users find quality content on your site, the more credibility they place on your brand.
What to Expect
Companies that use evergreen content build lasting visibility combined with lasting authority. Rather than having their content expire when the campaign officially ends, it creates ongoing value.
When you implement a focus on evergreen content, you see more organic traffic, leads and engagement. But the question is – do you have the time and energy to create this kind of customized content?
Evergreen content creation is a task that could be better left outsourced, especially for small- to medium-sized businesses where employees are already handling a variety of tasks and can’t take on something as major as creating marketing content.
At SJC Marketing, our expertise is content creation. When you partner with us, you’ll get content that lasts. We’ll speak to the needs of your audience and direct attention to your brand. Contact us and let’s talk.