Marketing Musings
What We Write
You’re not just launching a marketing strategy. You’re embarking on a critical mission. It’s like taking your team to space: you’re going into unfamiliar territory and there’s some danger to your business, so you need a solid team behind you. You need Houston. The Benefit of a Team When you consider the role that the […]
As summertime winds down, pest activity ramps up. Mosquitoes, wasps and flies have multiplied after months of warm weather and abundant food. Cold weather on the horizon causes critters like rodents, spiders and other insects to seek shelter indoors. And by indoors, we mean your house. Nobody wants to look up from their Monday morning […]
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Whether you’re a diehard Swiftie or you hit skip every time one of her songs comes on your streaming service, you can’t deny it: Taylor Swift is a marketing genius. And if you’ve been looking for a few new tricks to try in your B2B marketing strategy, don’t be afraid to look at some of […]
Maybe it’s time you rethink video marketing. It’s not just for 20-something TikTok influencers. Nor is it limited to big brand names. Seeing Video Marketing in a New Way You might be surprised that video marketing is one of the most universally beneficial marketing formats. People of all ages, income levels and every other measure […]
Read More… from 4 Reasons to Make Video Marketing Your Next Move
Nothing says summer like a ball game. For well over a century, America’s pastime has captured the hearts of fans across the world. Whether it’s the majors, NCAA, high school, youth ball, or anything in between, we can all appreciate the timelessness of the sport. Let’s set the scene. The game is tied in the […]
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Everything you’ve heard about publishing a regular blog for your business is true… It improves your search engine optimization (SEO) It increases brand recognition It builds trust between you and potential customers So, why aren’t you writing a business blog? There are probably a few really good reasons, such as a shortage of time available […]
While social media marketing serves a variety of purposes, one often overlooked benefit is its indirect help in achieving SEO objectives. By sharing the right content, businesses drive qualified traffic, enhance online visibility and generate valuable backlinks, all of which support and strengthen overall search engine strategies Complimentary Strategies There are obvious distinctions between SEO […]
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If you’re a St. Joseph native, chances are you’ve experienced a beloved Southside tradition — the iconic Sack ‘n’ Sav chili dog. For years, it was a cherished staple of the community, served fresh from the neighborhood grocery store. When Sack ‘n’ Sav closed its doors in 2012, it left more than just an empty […]
Read More… from Enjoy Your Morning Coffee While We Chat About the Return of a Southend Legend
Is your website accessible to all users? Significant emphasis is placed on website optimization, particularly in ensuring compatibility across both mobile and desktop platforms. While many organizations have successfully achieved device responsiveness, many still fall short in meeting established accessibility standards. When was the last time you conducted an accessibility audit of your website? It […]
Read More… from What You Need to Know About Website Accessibility [And How to Get Started!]
Many business owners concentrate on generating likes, follows and comments through their social media marketing efforts. However, success in this space extends beyond surface-level engagement. Achieving meaningful results requires a customer-centric approach—one that involves consistently understanding and responding to the evolving needs of your target audience. This not only enables you to provide valuable content […]
Read More… from Dig Deeper Into Engagement for Social Media Success