BFIT CrossFit
Forging Elite Fitness
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The BFIT Way, Take it or Leave it
BFIT CrossFit has always had a bit of a rebellious streak. That is, they did it their own way, not worrying too much about the kinds of things other fitness organizations did, like image and polish. This was fitness, the BFIT way, take it or leave it (but you should take it, according to their hordes of devotees).
Counting Competitors
This approach worked great, until competitors began imitating the style of BFIT CrossFit. Even though other gyms struggled to mimic the unique mix of camaraderie, fitness and wellness culture that made BFIT unique, it was hard to ensure the customer could see the difference.
BFIT CrossFit partnered with SJC Marketing, a small business marketing firm, to develop a cohesive and consistent brand messaging strategy that would help communicate what made BFIT the ideal fitness company.
It’s Not Just Sweating
BFIT CrossFit is not just another fitness club. It offers varied, high intensity workouts that are adjusted for progression and skill levels. Membership includes more than just workouts, with training and coaching, plus healthy lifestyle education and a celebration of living well.
BFIT was the first CrossFit location in St. Joseph and remains the only accredited CrossFit gym in the area. Trainers are highly skilled, and include Olympic-trained athletes as well as former professional athletes, and each have college degrees and CrossFit certifications.
"SJC has brought an awesome approach to marketing for BFIT CrossFit. They have helped me achieve my pursuit of excellence in serving my members. They constantly challenge me to think out of my scope of practice to reach all avenues that customers may be drawn from. I would recommend them to all companies.”
Brad Durham, Owner BFIT CrossFit
Pumping Up Membership
Since partnering with SJC, BFIT CrossFit membership has grown more than 100%. Need we say more?
Well, maybe. Because it’s not just about the numbers or a customer acquisition strategy. BFIT is not only helping people get fit, but teaching them to have fun doing it with an approach that’s all about living a healthy life, not just doing a workout.
